Increase Amazon revenue by 35% with the homepage product recommendation feature!

According to Klevu’s new benchmarking report, 75% of North American e-commerce websites are unable to provide product recommendations based on shoppers’ search keywords, which greatly affects consumers’ purchasing experience.

In addition to the search function, the homepage recommendation function is also an important function that affects consumers' online shopping experience.

Amazon says it has increased its revenue by 35% through product recommendations on its homepage .

But the survey showed that 44% of the retailers surveyed did not provide product recommendations on their home pages.

The inability to give exact product recommendations based on consumers’ search keywords and the lack of product recommendations on the homepage prevent retailers from ensuring that their e-commerce experience will meet consumers’ expectations and will significantly reduce their profits.

E-commerce site search functionality is crucial

Understanding shopper intent is critical for today’s e-commerce retailers to remain competitive as inflationary pressures lead to a more complex consumer environment with consumers using more sophisticated search queries to try to find what they want online.

For example, Vera Bradley Canada, a travel gear brand, was rated the best product search experience across all benchmark criteria.

Not only does it provide relevant product recommendations, it also enables consumers to quickly identify the products they are searching for.

Klevu found that three-quarters of the 78 retailers it surveyed provided irrelevant results for complex queries, and less than 10% had the capabilities to understand natural language and match precise products.

Additionally, more than half of retailers are unable to handle shoppers’ spelling errors, and 75% miss out on additional sales opportunities through relevant product recommendations.

Today, as more consumers rely on voice search on their phones, the rise in complex searches means e-commerce retailers must be able to understand natural language and uncover shoppers’ intent so they can meet consumers’ needs.

Home page recommendations can significantly boost profits for e-commerce retailers

As competition in the North American e-commerce market grows and inflation causes consumers to spend less, e-commerce sites that can quickly provide shoppers with the products they want will continue to win.

However, most e-commerce websites are unable to understand the intentions of shoppers, resulting in disappointed customers. Websites need to understand the intentions of online shoppers and make recommendations to them, just like real-life shopping guides.

The survey shows that 44% of the retailers surveyed do not provide product recommendations on their homepages, but providing relevant product recommendations on the homepage can significantly increase retailers' profits.

Amazon says purchases made through its recommendations increase revenue by 35%.

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