New consumer demands will intensify competition in the European and American markets!

As the largest online shopping market, the European and American markets have always been a "treasure land" for major e-commerce companies to compete. According to foreign media reports, a recent survey shows that consumers have new consumption demands in the online shopping market, which may bring about new changes in the online shopping market and intensify competition.

The study shows that global online sales currently account for 51% of total retail market sales, and 73% of consumers say online shopping will remain their main source of consumption this year .

As the leader of e-commerce platforms, Amazon's development momentum in the European and American markets remains strong. According to the study, 42% of global online shopping spending goes to large e-commerce platforms such as Amazon, Alibaba, JD.com, Mercado Libre and eBay, and a quarter of the total e-commerce spending in the UK goes to Amazon alone.

At the same time, "comprehensive" has become a new demand of consumers. 64% of consumers now prefer platforms with comprehensive online and offline development, which also provides a more precise reason for Amazon to open offline physical stores.

Although consumers strongly support Amazon, its tax payment issue is still criticized. 56% of global consumers say Amazon should pay more taxes. In the United States, this figure reaches 70%. Coupled with a series of lawsuits it faces, the voices of support and dissatisfaction have made Amazon's development not as smooth as expected.

At present, it is an inevitable trend for the online market to expand and continue to develop. However, after the epidemic situation improves, some European and American consumers will turn to offline . This also reminds e-commerce platforms to be prepared , improve product quality, strengthen operational management, and operate legally and in compliance with regulations in order to maintain long-term development on the platforms. It is also inevitable to face changes in the consumption trends of some consumers in a certain period of time.

In addition, "fast" has also become one of the new demands. In terms of payment and delivery methods, 8% of people said they hope the platform will provide a faster delivery method, and 30% of consumers said they hope to receive 24-hour delivery service. The delivery demand has prompted Amazon, Walmart and other platforms to continuously strengthen their delivery models. Amazon's one-day delivery service and Walmart's "Globel delivery service" came into being and will continue to be optimized.

Affected by the global epidemic, online shopping has become the main shopping mode for consumers around the world. This is accompanied by constant competition among major e-commerce platforms and higher demands from consumers. Merchants need to constantly change their marketing concepts and business models based on consumer habits and demands in their markets.

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