UK hairdressing product sales increased by 650%, while clothing market share decreased

According to a recent foreign media statistic, the UK's share of the clothing market is predicted to decline.

Due to the pandemic last year, many people went out less and working from home became more popular, which greatly reduced the demand for buying clothes. Not only offline clothing stores, but also the proportion of clothing categories in the e-commerce market is on a downward trend.

In 2020, the total retail sales of clothing and footwear in the UK fell by 23.5%, and it is expected to continue to decline in 2021, possibly by 3.9%. Although it is not as large as last year's decline, it is still not a very optimistic situation. In addition, the recent resurgence of the epidemic may lead to a new round of restrictions, which will further reduce people's demand for clothing.

The statisticians also pointed out that the clothing and footwear category is the only category among all the categories they surveyed whose share will decline, and it is expected to drop from 12.2% in 2019 to 10.4% in 2025.

Despite the decline in sales growth, textiles, clothing and footwear saw a massive shift towards digital sales in 2020. UK retail e-commerce sales accounted for 37.6% of total sales in the category in 2020, up from 23.3% in 2019.

According to a piece of data from a while ago, online sales in the UK fell by 4.7% in June. Not only that, during the lockdown, people's shopping habits have also changed a lot. Although the demand for clothes has decreased, it has turned to other aspects, such as the crazy stockpiling of toilet paper and pasta that was very popular before.

Although they can’t go out, they still can’t mess up their hairstyles. The British have started to DIY their hairstyles and maintain hair dyes, hair clippers and scissors. The order volume has increased by 650% compared with the seasonal average . One of the buyers said: "The demand is amazing. In many cases, we thought we had a year's worth of inventory, but it was sold out in just a few weeks."

Consumer demands are always changing, and sellers must keep up with the pace of change. Coupled with the recent resurgence of the epidemic, the UK retail industry may usher in a period of downturn. Sellers can adjust their strategies in time according to market demand to cope with the challenges brought about by the economic downturn.

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