As the European summer approaches, the demand for heat-resistant appliances on Alibaba International is greater than in previous years

Even before summer arrives, the anti-heat appliances made in China on Alibaba International Station have become popular overseas.

Recently, according to CCTV News, climatologists from the European Union's Copernicus Climate Change Service said that due to climate change and the expected return of the El Nino weather phenomenon, the global average temperature may reach a new high in 2023 or 2024. Pre-stocking Chinese cooling appliances has become a significant trend on the current digital foreign trade platform Alibaba International Station, and the demand is even greater than in previous years: from March to May this year, overseas buyers' demand for air conditioners increased by more than 50% year-on-year, and fans also increased by more than 30% year-on-year.

In particular, some new products that have been innovated based on traditional heatstroke prevention appliances are the most popular. On Alibaba International Station , the " air conditioner that can generate its own electricity " that combines photovoltaic + energy storage system is the most popular. In addition, floor fans that are directly powered by solar panels and table fans that have added water tanks and can be water-cooled are also in great demand.

Zhongshan Chunkai Electric Appliances has been working in Alibaba International Station for many years. The company's head said that generally speaking, summer orders for electric fans are placed six months in advance . Since the end of last year , orders for fans from Europe have been full , and now only some orders are left for replenishment . In the past three years , fan export orders have increased by 10% each year . This year, European merchants are particularly sensitive to green energy , and solar fans and air conditioners have become new hot-selling opportunities .

Photo : Fan merchants’ orders have been fully booked since the beginning of the year .

The merchant said that for European and American families, the cost of installing new air conditioners in old buildings is high, so there is a higher demand for electric fans. As a relatively conventional product category, there is no so-called outlet in the electric fan industry, so the expected wave of growth this year has also boosted confidence in traditional manufacturing, and added impetus to the addition of new energy elements and differentiated design.

In order to effectively meet the overseas market's purchasing needs for summer electrical appliances, relevant industry operators of Alibaba International Station have already started to solicit investment in the small home appliance industry belts of Zhongshan and Cixi as early as February, and synchronized market trends in real time to guide merchants in preparing stocks.

At the same time, Alibaba International Station will further launch exclusive promotions for summer electrical appliances to help Chinese electrical appliance foreign trade companies win more orders.

Alibaba International Station