Full fire! US Black Friday retail sales will increase by 15%

This year’s Black Friday retail sales in the U.S. are expected to grow 15% from last year ( excluding auto sales ) , according to Mastercard SpendingPulse , which tallies this year’s in-store and online sales data but doesn’t adjust for inflation.

Consumers are ready for Black Friday shopping , and this year there may be some new trends.

In-store shopping is picking up : Based on the rise of physical store shopping last year , more consumers will decide to shop offline this year, and offline retail sales are expected to grow 18% year-on-year.

Department stores are stepping up discounts : Department stores are also making a comeback, choosing to use big discounts to lure shoppers in. This year, department store sales are expected to grow by nearly 25% year-over-year on Black Friday as shoppers can get all the gifts on their holiday shopping lists.

Increased dining out : The number of people dining out at restaurants is expected to increase 35% year-over-year during Black Friday as people prioritize dining out when gathering with friends or family .

Peak travel season : Travel companies have also joined the ranks of holiday promotions. In addition to the retail industry , airlines (up 39% year-on-year) and hotel industries (up 32% year-on-year) are also expected to achieve double-digit growth during Black Friday , as more and more Americans are making holiday travel plans .

"This year, Black Friday consumers are expected to go all out across all shopping channels ," said Steve Sadoff, senior advisor at Mastercard. " While retailers have already started discounting , some consumers may still be waiting for additional discounts on the biggest promotional day of the year . "

On the other hand, as Mastercard had predicted , the early start of holiday promotions stimulated shoppers' online and offline spending. According to Mastercard data, U.S. retail sales excluding automobiles increased by 9.5% year-on-year in October , and e-commerce sales also increased by 12.7% year-on-year in October.

In addition, experiential industries including restaurants, airlines and hotels also achieved double-digit growth compared with 2021 and 2019 .

" Labor market strength supported consumer spending in October, which, combined with a slew of promotions, gave consumers a head start on holiday shopping, driving strong spending data for the month , " said Michelle Meyer, Mastercard's chief economist for the U.S.

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