A new round of inflation has caused online prices to soar, but Americans are still buying!

A new round of inflation is coming to the United States! The prices of multiple categories in the e-commerce market have been affected.

According to the latest Adobe Digital Economy Index (DPI) , online commodity prices in August this year rose by 0.4% compared with the same period last year and rose by 2.1% compared with July.

In August, US consumers spent $64.6 billion online , up 6.5% year-on-year , which shows that Americans' purchasing power remains strong despite inflation .

In August , online prices rose in 12 of the 18 categories tracked by the DPI compared to the same period last year , with groceries seeing the largest increase. Online prices fell in six categories : electronics , jewelry, books, toys, computers and sporting goods.

It is worth noting that online inflation in August was mainly driven by groceries . The price increase of online groceries hit the highest level recorded in nearly a year, up 14.1% year-on-year and 1.1% month-on-month.

According to the DPI, online grocery prices have increased for 31 consecutive months and remain the only category to rise in line with the Consumer Price Index over the long term . Online grocery prices rose 13.4% year - on-year in July , 12.4 % in June and 11.7 % in May .

Meanwhile, online prices for apparel continued to rise, rising 4.9% year-over-year and 8.7% month- over -month as seasonal promotions came to an end .

Online prices for personal care products also saw a notable increase in August , up 2.7% year-on-year and 1.1 % month - on -month .

Online prices for personal care products have remained high since September 2020, with only one month ( November 2021) showing a year-over-year price drop of 0.9%. Adobe research found that demand for personal care products and demand for online grocery products are rising in tandem.

The inflation rate of electronic products has remained below 1%, and online prices have continued to fall. In August, the prices of electronic products fell sharply, down 10% year-on-year and 0.9% month-on-month. In particular, the price of computers has fallen significantly, with online prices falling 12.6% year-on-year and 2.3% month-on-month . Online prices of computers have fallen for 20 consecutive months , and the decline in August set a record high since the epidemic.

Adobe 's vice president Patrick Brown said that in August, the price of online goods in the United States rose slightly, mainly due to the rising cost of daily necessities such as food. However, the demand for online shopping by American consumers remained stable, and the demand for groceries, pet products and other daily necessities continued to grow.

The United States is currently experiencing a new round of inflation . For sellers , it is imperative to adjust product layout according to market and consumer demand .

US e-commerce market

Inflation