Tmall 618 new consumption continues to explode, and the sales of 410 new brands doubled

Can new brands sell well? Tmall 618 gave the answer: the sales of 410 new brands increased by more than 100% year-on-year.

The surge in sales of new brands also shows that Tmall 618 has become an important window for showcasing new products, new brands and new consumption trends.

In the just concluded Tmall 618, a large number of new brands ranked first in terms of transaction volume in the sub-categories of Tmall 618 : Yongpu ranked first in coffee liquid, Liran ranked first in men's styling, Xiaopei ranked first in cat toilet, Alpha Egg ranked first in smart calligraphy pen, Mr. Totoro ranked first in lazy sofa, Guliangjiji ranked first in mobile phone bag, FITURE ranked first in smart fitness mirror...

"We want new brands to live the longest and become time-honored brands ." Previously, Tmall announced its expectations and direction for new brand merchants. As a "platform partner" of new brands, Tmall will do its utmost to promote new brands to become the next generation of national brands.

(On June 18 this year , sales of both new and time-honored brands increased )

Yongpu, a Shanghai-based business, still achieved substantial growth during the 618 shopping festival even though the company had been working from home for more than 60 days. Its founder Tiepi posted on WeChat Moments, "I am very grateful for the efforts of the team! Not only did they produce many new products during the difficult period of the epidemic in Shanghai, but they also maintained a positive entrepreneurial attitude! Although there have been many pessimistic voices this year, I have more confidence when I see the entrepreneurial spirit of my team."

The local original fragrance brand "Universe's Conjecture", which was also born in Shanghai , quickly ran through a new production supply chain in order to catch up with this year's 618. "The 618 promotion is a test and an opportunity, and this year it has a different and exciting effect," the CEO of " Universe's Conjecture " believes that everything will be fine.

The new child safety seat brand " Two Rabbits " also grew rapidly during Tmall 618. "When we first founded our brand, we wanted to make child safety seats that parents could trust," said Wang Yong, founder of " Two Rabbits . " The brand was founded in 2019, and the product was first launched on Tmall in 2020. " Because Tmall has always been a place for cultivating new consumption, new trend categories and new brands, Tmall can achieve accurate consumer reach and improve the efficiency and success rate of new product research and development, which is very important for the development of new brands. "

The demand for a better life and the pace of business innovation have not stopped due to various uncertainties. Tmall 618 witnessed the gradual release of consumer demand, further stimulated consumer vitality, and the recovery of business operations. Behind this, merchants spent more time and energy on the production line to monitor R&D, select materials, and determine designs, just to give consumers a big surprise on 618.

To support new brands and small and medium-sized businesses in preparing for 6.18 , Taobao and Tmall launched 25 merchant initiatives, covering five major areas including financial subsidies, logistics, traffic subsidies, epidemic special events, and technology upgrades. It runs through the entire chain of merchant operations and helps small and medium-sized businesses accelerate their recovery.

It is reported that this year's Tmall 6 18 had more than 260,000 brands participating, with nearly 300 brands and 100 single products with sales exceeding 100 million yuan. At the same time, the entrepreneurial enthusiasm of small and medium-sized businesses was stimulated, with more than 100,000 small and medium-sized sellers growing at a rate of more than 100%.

Tmall

618

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