What is Spyfu? Spyfu Review, Features

Spyfu is a platform for SEO and PPC experts that focuses on competitor analysis and keyword tracking, providing users with a complete report of their competitors' e-commerce marketing activities. Spyfu not only helps you find the keywords used by your competitors, but also tells you the cost and ranking of their ads for each word, so that you can better optimize your activities.

About Spyfu

Spyfu can help you overcome the confusion in SEO and focus on the most critical steps in keyword research.

Spyfu provides users with a complete report of their competitors’ e-commerce marketing activities. From the keywords purchased on AdWord to their keyword strategy information, the marketing strategy information of competitors becomes available at your fingertips. Be sure to use the engine report to monitor your competition, which will help you stay ahead and always be able to launch the latest and most relevant content.

use

Spyfu is very easy to use. Just copy your competitor's website into the search results. Then you will get a long search results report. However, you have to pay for some information:

Spyfu specializes in providing users with competitive data on SEO, and can provide users with a list of competitors for corresponding domain names. The following figure shows a list of competitors obtained by entering Searchmetrics into Spyfu:

Spyfu’s dashboard is pretty cool, showing you everything about a domain, including its ranking in search results:

Key Features

1. Competitor PPC tracking. The Ad History option will display a list of the most successful ads and the best ads related to the brand you searched for. Just look at any competitor brand that has achieved breakthroughs using social influence, and you will know that budget does not necessarily represent success.

2. Competitor SEO research. Check the ranking of your competitor's website keywords. It can tell you which keywords your competitor's website ranks first in the search engine. Spyfu provides a lot of content about competition, including: keyword overview, ranking history, backlinks, SERP analysis and AdWords recommendations.

3. Keyword research. Search for your competitors. Look at every keyword they buy on Google and every ad test they run.

4. Spyfu can help you: find keywords that were previously ranked high but have now dropped in ranking; find keywords whose rankings have barely changed; check the keywords that are ranked on pages 2 to 5 of search results, which may be the keywords you should focus on later.

cost

Free (limited), some information can only be obtained by paying, there are 3 versions with different fees, see the figure below for details: