Amazon is the most visited e-commerce website in Spain

Recently, the 2021 Spanish e-commerce survey report presented by market research company Tandem Up showed that Amazon is the most popular in the Spanish market, with 89% of traffic . In addition, cross-border e-commerce platforms such as AliExpress and eBay are also very popular.

The top ten e-commerce platforms in terms of popularity among Spanish users are: Amazon (89%) , AliExpress ( 59%) , El Corte Inglés (45%) , Decathlon ( 40%) , eBay (39%) , Carrefour ( 38%) , MediaMarkt (34%) , Zalando (29%) , Leroy Merlin (26%) , and Fnac (25%) . Amazon and AliExpress still firmly hold the top two positions in Spanish e-commerce platforms, but eBay ranks slightly behind.

There are currently 26 million online consumers in Spain aged between 18 and 70. The survey shows that 7% of respondents make online purchases more than twice a month , and 27% make purchases once every two months , which means that although all respondents have had online shopping experience, they are not very dependent on it.

32 % of the respondents spent 51-100 euros on online shopping , and 19% spent less than 25 euros. 40% of the respondents (mainly men) said they increased their online shopping spending , while 10% (mainly women) reduced their spending .

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Segmented by product category, the current top ten categories in the Spanish e-commerce market are: home furnishings , electronic products , clothing and footwear , computers , sporting goods , books and audio-visual products, beauty products , office supplies , toys , and jewelry . Among them, home furnishings still rank first , while beauty products, medicines, maternal and child products, and food have performed well and have grown significantly . In addition, the demand for pets, auto parts and other products has declined.

Compared with women, men do not tend to prefer a particular e-commerce platform, and are more interested in electronics, sporting goods, and audio-visual books. On the contrary, women tend to buy on Amazon and AliExpress , and are more interested in buying beauty products and perfumes.

Spain is one of the potential markets for the development of e-commerce in Europe. Consumers' consumption scenarios are gradually shifting from physical stores to online. Sellers can understand relevant consumer demand, prepare popular products, and be prepared for explosive orders.

Amazon

AliExpress

Spain