Latest survey! Five factors that influence Etsy sellers’ purchasing decisions

The survey found that buyers focus on five main points when shopping on the Etsy platform.

1. Product pictures

83% of respondents said that product images are their top priority. Product images act as a stand-in who can actually hold the product. Sellers can provide pictures of products from all angles and even provide reference frames so that buyers can see the size of the item without measuring. It can be said that every image is an opportunity to convert people browsing product pages into paying customers.

2. Product Description

In addition, product descriptions are also important. 76% of respondents said they value this because a good description has many benefits. It can provide product details to potential buyers, and its keywords and phrases can improve product searchability. In addition, a good description can help stores alleviate customer service issues related to products.

3. Price

Price is a thorny issue that influences purchasing decisions. 71% of respondents believe that price is important. If the price is too low, people will think the product is of poor quality; but if the price is too high, consumers may not even look at the product and turn to lower-priced alternatives. eRank said that there are many factors that affect pricing, such as production costs, competitors, etc. In addition, sellers must also consider whether to provide free shipping services when determining prices.

4. Comments

Reviews are important to buyers. 68% of buyers surveyed said reviews are a very important part of their purchasing decision, and buyers usually check the review section before making a purchase. But it’s important to note that too many negative reviews can have a negative impact on sales.

5 average star rating

Nearly 63% of buyers surveyed by eRank said that a seller's average star rating is very important. The average star rating is the cumulative average of all the reviews a store has received. It's a good measure of a store's reliability and quality. In some cases, it can ensure that shoppers aren't overly influenced by any single review.

In addition to these, there are some other factors that sellers should pay attention to, such as: hassle-free returns ( 58.6%), delivery time (57%), free shipping (53.6%), processing time (46.2%), star seller badge (34.3%) and total sales (31.9%).

Etsy

Purchase Decision