An e-commerce company in the United States was fined for suppressing negative reviews and is facing rectification!

In late January, the U.S. Federal Trade Commission (FTC) reached its first settlement in a case involving a retailer that allegedly failed to post negative reviews on its website.

The FTC said it would take additional steps to police online product reviews. In a settlement with the FTC, online clothing retailer Fashion Nova LLC said it agreed to pay a $4.2 million fine and would no longer "block" negative customer reviews of its products.

Fashion Nova also said it reserves the right to exclude reviews that are not related to products or customer service and reviews that contain obsce.

Relevant people believe that it is not clear how specific and widespread such retailers suppress negative reviews, and these hidden reviews make some products deceptive.

According to foreign media reports, people in the retail industry said that many studies have shown that most product reviews are positive. This is mainly because brands have workarounds for negative reviews in any case. They usually re-launch the product as a new product , but consumers will not easily find it.

According to foreign media reports. Fashion Nova said they have never suppressed any website reviews, it was voluntary immediately. In its statement, the retailer also said that the root of the problem was that the retailer "relies on a reputable third-party enterprise software supplier." The supplier sent some ratings and reviews to Fashion Nova for analysis.

According to a survey conducted by a research institute, 51% of the consumers surveyed said that comments on product quality, price, etc. are one of the factors most likely to prompt them to place an order on a retail website.

According to foreign media reports, allowing customers to post ratings and comments makes it difficult for e-commerce websites to avoid this issue, and comments and ratings are one of the most common features that consumers expect.

In response, the FTC is requiring retailers and their review providers to prohibit misleading behavior in new guidance.

When it comes to product reviews, both domestic and foreign e-commerce companies attach great importance to displaying positive reviews, but some businesses still try to hide negative reviews, or some buyers make malicious reviews, causing the product to lose its original consumer group.

It can be seen that transparent and open information exchange between sellers and buyers is particularly important, and sellers should pay attention to this.

Negative reviews

American e-commerce