Sales increased by 60% year-on-year! Before the Spring Festival, pet New Year products set off a hot sales boom

There is less than a week left before the Chinese New Year. Have you prepared all the New Year's goods for your home? In addition to meat, vegetables, rice, noodles, candies, and tangerines ... have your furry friends at home also been prepared with New Year's goods by their owners before the Spring Festival?

It is understood that on the eve of the Spring Festival, people will not only buy various traditional New Year goods, but now with the rise of the pet-raising trend, even the furry children at home are beginning to enjoy the "Spring Festival benefits."

Moreover, many pet owners are happy to buy various pet supplies for their pets. Buying "pet New Year's goods" for their furry children before the Spring Festival has become a new custom.

"Pet New Year customs" include pets' clothing, food, shelter and transportation. On the eve of the Spring Festival, pet-related products have been on Tmall International's hot search list, and the search volume for pet gift packages has doubled. It is understood that in January this year, the sales of canned pet food and cleaning products increased by 60% year-on-year.

Nowadays, people born in the 1990s have basically become the majority of pet owners. In the fast-paced urban life, cute or loyal and smart pets have become a spiritual comfort for young people to relieve stress. The love of people born in the 1990s for pets is no less than the love of parents for their children.

Therefore, related staple foods, snacks, clothing, toys and other products for furry children have also become hot-selling products for this group. In addition, most of the post- 90s generation have already entered the workplace, have stable incomes and have a certain level of spending power, so the pet economy continues to grow with the support of this generation.

Nowadays, more and more foreigners have begun to celebrate China's traditional Spring Festival. In the festive and lively atmosphere, they are of course reluctant to leave their beloved pets behind. Among the hot-selling pet products, pet canned food, pet clothing with unique shapes and various pet toys have become products that pet owners love to buy.

Taking advantage of the last few days before the New Year, relevant sellers can make good marketing plans for their stores based on consumer preferences. The pet economy still has great market potential before the New Year, so hurry up and make the final sprint.

Pet New Year products are hot-selling