How to attract Gen Z shoppers? Focus on these three aspects

Generation Z is an important consumer force . According to research by McKinsey, Generation Z accounts for 40% of global consumers . In 2020, Generation Z in the United States alone will have a spending power of approximately $150 billion.

E-commerce media Charged Retail believes that brands can win the favor of Generation Z in three ways :

Pursuit of personalization

Euclid   A report from Deep Analytics shows that Generation Z desires personalized products more than any other group, and 80% of consumers are more likely to make a purchase when brands offer a more personalized shopping experience.   According to research from Dive, 75% of Gen Z shoppers say they are more likely to buy a product if they can customize it.

Growing up in the internet world has undoubtedly shaped Generation Z’s attitude towards personalization . They are accustomed to sharing personal information and hope to get a shopping experience tailored to their personal needs .

Prioritize Instagram and Tik   Tok

Retailers should focus on their social platforms when targeting Gen Z consumers .

Instagram remains an influential channel, with 33% of Gen Z preferring it, compared to 20% for Twitter and 15% for Facebook, according to a Piper Jaffray survey.

According to marketing platform Traackr, “Emerging brands are expected to achieve the most success through Instagram . Consumers are more likely to purchase newly discovered brands on the app. ”

TikTok’s influence is also on the rise . In 2021 , the video platform partnered with Shopify to begin piloting TikTok in the United States, the United Kingdom, and Canada.   Shopping. Considering Tik   Tok   60% of the audience are Generation Z, and it will also be an important e-commerce platform .

Abandoning gender categories

Gen Zers have more flexible views on gender than others . Half of Gen Zers believe that categorizing products by gender is outdated, and these values ​​are reflected in their shopping habits.

According to a UNiDAYS study, 79% of Gen Z would have no qualms about buying clothing marketed to the opposite sex , while 23% believe that traditional gender-centric categories used by retailers are not only outdated, but also offensive .

Additionally, 56% do not actively follow fashion trends, but most prefer clothes that make them feel confident, with 87% saying they feel best when they wear "appropriate" clothes.

Generation Z

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