New Year's first "good fortune"! New Zealanders spend more than $696 million in New Year

Consumers are also eager to shop at the start of the new year. In the last week of the year and the first few days of the new year, various celebrations continue to stimulate New Zealand shoppers' spending, and statistics show that spending during this period is higher than in the previous two years.

According to Worldline NZ , after the traditional New Year sales, sales of core retail merchants (excluding hotels) in the payment network reached $696 million in the seven days to January 4. This figure is 7% higher than the same period last year and 13% higher than the pre-epidemic level.

On the last day of 2021, New Zealanders also celebrated the arrival of the new year with their strong spending power. On this day, the total national statistical expenditure was about 140 million US dollars, an increase of 9% over the same period in 2020.

On New Year's Eve, alcoholic beverages were one of the hottest selling items, with sales of $16 million, up 13% from 2020.

According to analysis, a large part of the increase in New Year consumer spending is due to the long-term lockdown. Under the influence of the repeated epidemic, people cannot shop normally or go out often, so they save more money than in the past year. With the popularization of vaccines, people seize the opportunity to get together with relatives and friends at the end of the year, so there are more opportunities to buy party supplies and food online.

In addition, according to a comprehensive consumer survey conducted by price comparison website PriceSpy , 36% of New Zealanders said that the idea of ​​buying gifts on Boxing Day in 2021 was 6% lower than in 2020 and 10% lower than in 2019.

PriceSpy 's New Zealand regional manager said that although Boxing Day is New Zealand's largest large-scale flash shopping day, they have also observed some changes in consumer shopping behavior recently.

He said: "With the increasing popularity of Black Friday and Black Shopping Week, people are more willing to buy goods at discounts before Christmas rather than wait until after Christmas. And Black Friday in 2021 is more popular than Boxing Day . Because everyone may choose to reconnect with friends and family after a long period of lockdown instead of going to stores to shop. " Therefore, online sales will be more popular with consumers than offline sales.

Despite the uncertainty of the epidemic, it has a great impact on both sellers and consumers. But in the long run, the fluctuation in sales is only temporary. Because consumers are gradually getting used to the combination of online and offline shopping. As long as sellers do a good job in product selection and sales services, it is not difficult to stabilize sales and create hot products.

New Zealand

new year