U.S. consumer trends in 2022, these products will be hot sellers

Recently, Jungle Scout released its latest consumer trend report, stating that consumer trends in 2022 will be very different from the previous year.

According to the survey, 55% of American consumers said they will "treat themselves well" in 2022, and 68% hope to have more fun in the new year to make up for the time lost due to the epidemic. As Americans increase their financial spending in 2022, leisure and entertainment-related industries may usher in a wave of revenge shopping .

For 46% of U.S. consumers, travel is a top priority for 2022, and many of them have already booked travel plans during the holidays. These consumers may spend part of their spending on travel products such as luggage, mobile power supplies, and toiletries . They will also buy necessities during the epidemic, such as vaccine card covers and camping equipment.

The personal care and health care industry has flourished during the pandemic as people began to pay attention to their health and find ways to relax. Consumers are increasingly interested in skin care, beauty, mindfulness and meditation , which has stimulated brands to develop new products related to this.

Their self-care habits are here to stay and have expanded to areas like sleep, fitness, and nutrition . Products in these categories will continue to be in high demand going forward.

As Americans return to public outings, their apparel spending will increase, especially for clothing related to formal events, nightlife and fitness .

In true "treat yourself" spirit, some shoppers will splurge on luxury items: This year, one in five Americans paid full price for a lavish holiday gift.

Americans will spend more on home and office products because they frequently move or change jobs. Of consumers who move in 2021, 41% are moving to a larger space and 29% are downsizing, which may drive purchases because their existing furniture and appliances may not fit in their new home.

Sellers can focus on these categories: Home Decor & Furniture, Kitchen & Appliances, Home Office Furniture, and Electronics .

Many consumers will largely maintain their online shopping habits after the epidemic. According to the survey, consumers are 104% more likely to shop online than in physical stores for sports /fitness equipment, 88% for electronics, 57% for home and kitchen, 59% for office supplies, 37% for clothing, and 25% for beauty and personal care.

In the new year, sellers can pay more attention to changes in consumer trends and do their homework to ensure their products sell well.

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