The Christmas season is coming to an end, but sales are still bleak?

Christmas is less than two weeks away. According to Amazon sellers, according to previous years' practice, now is the time when Christmas product sales explode. Excluding the sales surge caused by the epidemic last year, product sales in the same period of the two years before the epidemic have reached two to three times the usual level. However, at present, the sales of this year's products are not optimistic.

It is understood that sellers with low product orders are not isolated cases. In addition to ordinary products, the sales of Christmas products have not met the expectations of most sellers. Although some sellers have tried to stimulate sales by reducing prices, the effect is not obvious, and price reductions have also brought another more serious impact - almost zero profit. Many sellers have lamented that Christmas is no longer as grand as it used to be!

In addition to the North American market, the UK market also has similar situations. Most sellers believe that there are mainly the following reasons:

1. Large sellers occupy most of the traffic, and small sellers have no competitive advantage

2. Severe inflation, insufficient purchasing power of consumers, more rational consumption

3. Most consumers choose to shop in advance (some sellers said their Christmas products have already started to be sold out in October)

4. Affected by logistics, products arrive late and are slow to be put on the shelves

5. There are many new sellers entering Amazon, and the traffic is divided

6. Affected by Amazon system outage

However, some sellers said that although the prices of their products have been rising again and again, they are still in short supply. The most obvious one is household products, especially some products with high demand. In addition, in terms of color, the sales of Christmas-related colors such as crimson and red are also showing a clear upward trend. It is understood that although the sales of these products are on the rise, their explosive power is no longer as strong as before.

In response to the situation that sales have not met expectations, some sellers have begun to take countermeasures. This is especially true for Christmas products. After the holiday, product sales will drop precipitously. Currently, most sellers have taken measures such as reducing prices or clearing out inventory in advance. The main reason for this is that the sales season will begin after Christmas, and the effect of price reductions may be less obvious.

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