Amazon aggregators raised over 10 billion, and sellers’ valuations continue to rise!

Today, the editor learned from the e-commerce intelligence platform Marketplace Pulse that Amazon aggregators raised more than $12 billion in 2021 , including equity and debt financing . This means that every month this year , it has raised at least $1 billion.

In contrast, in 2020, when the number of active aggregators was relatively small, these aggregators raised only about $1 billion in funding.

So far, 45 aggregators have announced multiple funding rounds, with 29 raising at least $100 million. Although more than 40 companies are yet to announce their funding rounds, they remain active .

Marketplace Pulse data shows that the top five aggregators are Thrasio, Berlin Brands Group, Perch, Heyday and SellerX . These five have raised more than $7 billion in total , with Thrasio contributing nearly half . These five companies account for 55% of all funds raised , and the remaining 40 smaller aggregators contribute another 45 %.

Currently, there are Amazon aggregators in 20 different countries and regions around the world , most of which are located in the United States. In addition , Amazon has aggregators in Canada, China, France, Germany, India, Japan, Mexico, Singapore, Spain, Switzerland, the Netherlands, the United Arab Emirates, and the United Kingdom .

Overall , it doesn’t really matter where the headquarters are located , as aggregators attract businesses and merchants from all over the world . Almost all of the businesses attracted sell on Amazon US , but some companies are trying to differentiate by focusing on their local market or building connections with local seller communities .

As far as I know, the Amazon aggregator project was just formed in early 2020. Since then, it has attracted a total of nearly US$13 billion in financing, attracted nearly 100 aggregators , and has developed rapidly .

Amazon Aggregators are the most active buyers of Amazon , making several hundred acquisitions in 2021 and reportedly planning to make more than a thousand acquisitions next year. The existence of this program has tripled seller valuations since 2020 .

Although there is still considerable uncertainty about the future of Amazon's aggregator , its development is still good based on the current situation. No one can make a definite conclusion about this, so let's wait and see its future development .

Amazon Platform