Online sales in the U.S. dropped to $10.7 billion, the first decline in nine years

Data released by Adobe Analytics showed that U.S. consumers spent a total of $10.7 billion online on Cyber ​​Monday , down 1.4% from last year, the first slowdown since Adobe began tracking it in 2012.

Similarly, a report released by Adobe earlier showed that this year's Black Friday online sales were less than last year's $9 billion , only $8.9 billion. On Thanksgiving Day earlier, consumers spent $5.1 billion online , the same as the same period last year.

As things stand, this year's sales performance does not seem to be as good as last year. According to Adobe data, in the five days from Thanksgiving to Cyber ​​Monday this year, US online retailers sold $33.9 billion worth of goods, a decrease of 1.4% from last year.

But Adobe pointed out that if you look at the longer term, the picture will be different. From November 1 to Cyber ​​Monday, U.S. online retailers' sales totaled $109.8 billion, an increase of 11.9% year-on-year . There were 22 days with daily sales exceeding $3 billion, compared with 9 days last year.

The reason for this situation has a lot to do with the situation this year. This year, both sellers and buyers are worried about the global supply chain. For this reason, many e-commerce platforms launched promotional activities in October, and some consumers did not plan to wait until Black Friday to shop, and began to empty their shopping carts early.

People's concerns about out-of-stock items are not unfounded. Adobe said that out-of-stock information on retail websites increased by 169% in November compared with pre-epidemic levels.

As a result, discounts this year have also weakened. Electronics were discounted 12% on Cyber ​​Monday, compared with 27% in the same period last year ; clothing prices fell 18%, compared with a 20% drop in the same period last year ; home appliances were discounted only about 8%, compared with 20% in 2020. Inflation in everything from fuel to raw materials has led some companies to pass on a small portion of these costs to consumers. Adobe said that the final price of consumers' shopping carts on Cyber ​​Monday rose 13.9% year-on-year , partly due to more shoppers buying big-ticket items such as furniture.

The prices don't seem to be that "affordable", which has discouraged some consumers from buying. Data shows that nearly 180 million Americans shopped in the five days from Thanksgiving to Cyber ​​Monday, compared with about 186 million in 2020 and about 190 million in 2019.

The simple summary is that this year American consumers bought much less and earlier, but spent almost the same amount of money due to higher prices.

Next, major sellers will usher in Christmas holiday sales activities. In addition to supply chain issues, everyone is facing the challenge of the new coronavirus mutant strain Omicron.

USA

Net One