With the help of Tik Tok, overseas home furnishing brands received millions of financing

Recently, Newme, a global home furnishing brand, announced that it has completed a multi-million dollar angel round of financing , led by Wei Capital and followed by Qingying Venture Capital . This round of financing will be used for supply chain research and development and management, brand building and other businesses.

Although the cross- border e-commerce industry has encountered many troubles this year, some companies still rose to the challenge and received capital support. According to data from China Internet Network Information Center, from January to November 24 this year , there were 17 investment and financing events in the domestic cross-border e-commerce export sector, with a total financing amount of more than 7.16 billion yuan. The companies involved include: OnePro, POVISON, Jihai Technology, Wudi Industry, Gandu Auto Parts, Cider, Pat Pat , TYMO, Orange Overseas, Full Speed, WOOK, Lilysilk, Xike and CUPSHE.

The latest financing involves Newme , which belongs to Shanghai Nimi Network Technology. Like OnePro , this company is also relatively young, having been established in November last year . Its team members have worked in companies such as JD.com, Tencent, and Microsoft , and its co-founder has ten years of experience in Internet, retail , and brand entrepreneurship .

At present, the products sold by Newme mainly include kitchen supplies, bedroom supplies, bathroom supplies, toys, jewelry, etc., with a customer unit price of US$ 30-100 . The target users are the European and American markets. The main sales channels currently include independent sites and TikTok stores , and Amazon channels are under preparation.

The independent website was launched in March this year. According to Newme co-founder Gu Jun, the website's monthly GMV has increased by more than 100% month-on-month since its launch.

As for TikTok , it is currently Newme's main traffic channel. Newme has about 104,600 fans on TikTok , and a single video has tens of thousands or even hundreds of thousands of views.

Recently, TikTok officially announced that the number of monthly active users worldwide has exceeded 1 billion. This has excited many people in the industry. I believe that many sellers have already laid out this new traffic channel in advance, especially after TikTok gradually opened the live streaming function this year.

Newme said that the new crowds and new scenarios on the TikTok platform will give rise to new categories. According to Newme's survey, more than 30% of people have never bought anything on Amazon, which is the so-called "new crowd." "New scenarios" means that although many products have long been sold on Amazon, videos and live broadcasts have reopened a way to interpret products.

Many surveys now show that more and more Europeans and Americans regard Tik Tok as a platform for finding shopping inspiration. However, for now, Tik Tok has not yet formed a large-scale shopping trend. However, a seller who has already settled in TikTok's UK store said: "The first batch of people who eat crabs will step on the pits and need patience, but I think it's worth betting on."

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