Etsy’s star seller rating has caused controversy and is now being adjusted!

This week, Etsy said it would stop excluding sellers who had not heard from them during its review period.

In July, Etsy launched a new star seller program, which has been hotly debated by sellers since its launch. Some sellers believe that the program is ill-considered and does not exclude other factors, such as many buyers not responding (in the star seller program, the response rate is an important way for the program to rate).

A seller on the program said their store qualified for the Star Seller Program , but their rating was affected by the lack of contact from their customers . My listings are clear, the photos are clear, the items are not custom made, and I notify my customers as the order is processed (order received, order shipped, order delivered, TQ for your review). Most people never reply unless there is a question. ”

In October , Etsy announced that it was adjusting the message response rate standards to make sellers who have not received any messages during the review period eligible for the Star Seller badge . Soon, sellers on the platform will still have the opportunity to obtain the Star Seller badge if they have not received any new messages during the review period but still meet 95% or higher shipping standards and 5-star review standards .

At the same time, Etsy also said it will update the way it describes response rate standards to buyers , which will help sellers better understand the rating method. It is worth noting that the response rate will no longer be the only criterion for message response rate . As early as August, Etsy’s reply to sellers mentioned that messages from administrators will no longer be counted in the overall response rate . At the same time, Etsy has also added some supplementary content, such as excluding return labels.

As Etsy said before, the implementation of the star seller program is to attract more consumers. Star sellers obviously have higher exposure, but the rating standards have always been controversial, and adjustments have become inevitable. In the future, the adjustment of its rating standards will bring substantial help to more sellers.

Etsy

Star Sellers

Adjustment