The US bathroom products market is huge! The scale will reach 298 million

The peak season is approaching, and in addition to festive goods, the sales of bathroom products in the US market are also growing. According to the latest research by Freedonia Group, the US bathroom products market will reach 298 million by 2025, and will increase at an annual rate of 1.5%.

As more and more American consumers pay more attention to the home improvement industry, their purchasing power for bathroom products is gradually increasing. The impact of the epidemic has also driven the growth of bathroom product sales.

When it comes to bathroom supplies, consumers first think of bathtubs and showers, which is also confirmed in the study: Americans have the greatest demand for large bathtubs and showers. However, according to the survey, the sales of small bathroom bamboo baskets, hooks, storage racks, etc. are also increasing.

On platforms such as Amazon and Walmart, bathroom products are mainly common cleaners, storage racks, brushes and makeup mirrors, and their sales are relatively stable. However, small products that were previously popular, such as bamboo baskets and bathroom mobile phone holders, actually have greater market potential.

On Amazon, bamboo baskets range from $10 to hundreds of dollars depending on the purpose. The storage space and storage mode are carefully designed, and this kind of bamboo basket has many uses, not just limited to placing clothes. It can be used in the kitchen, bathroom, family room, garage, food cabinet, etc. In addition, products such as bathroom folding racks are rated above 4.5 stars.

The types of goods on the current platform are converging, so if you want to make a breakthrough, you must start from other aspects. With the development of the online celebrity sales model abroad, social e-commerce platforms are also becoming one of the important channels for merchants to increase sales.

Therefore, sellers can pay more attention to some products that have been popularized by foreign Internet celebrities, start from the interests of consumers, and while choosing popular products, pay more attention to buyers' repurchase products. Only in this way can they open up a larger market space.

USA

Bathroom Supplies

298 million