How to get the most out of TikTok ads with audio

TikTok is a fast-growing platform that has redefined the way people use audio on social networks. The fact that creators can choose from a wide range of audio to polish their creations and make their content more interesting is an important factor in making TikTok one of the most popular social networks .

Audio is a trigger point . TikTok users discover content through audio . Most creators on TikTok will also look for audio first and then create related content. Appropriate audio can greatly increase the chances of content being discovered by the audience .

According to TikTok research , 73% of users prefer ads with audio, and 88% of users say audio is an indispensable part of TikTok . The research also pointed out that TikTok is the only platform that can increase user purchase intention and brand favorability through audio ads .

Taking the time to research , understand, and effectively use TikTok advertising is a great way to boost sales. If you want your ads to work, TikTok audio is crucial , as it will help better push brand messages to your target audience.

Be careful to avoid copyright infringement

To avoid the hassle of using unlicensed audio , which can result in expensive legal fees, users can use the TikTok music library , where all content is copyright-free and can be used for commercial purposes. However , the surefire way to avoid potential infringement risks is originality.

Tips for Creating Effective TikTok Ads

Use exclusive and distinctive audio. Companies can upload original audio, which is a great opportunity to make the audience remember the brand. Sound can convey the characteristics of a brand , and companies can try to use similar audio in marketing .

Choose popular audio. If you don't have exclusive audio , you can choose popular music. On TikTok, users and creators often click on the music icon to find other videos using the same music .

Make good use of hashtags. Without hashtags, your ad will have a low chance of being discovered . The TikTok algorithm does a good job of predicting what users might like , and hashtags are part of that algorithm .

Participate in various popular challenge activities . You can selectively participate in related activities, such as dance challenges , to increase your exposure .

Consider making tutorials. Tutorials are a great way to engage with users . For example, a filmmaker can make a tutorial to teach people how to create certain special effects. But be aware of the time limit for TikTok videos , and keep the tutorial copy short and to the point.

Collaboration is a win-win . Consider collaborating with other creators , which is a great way to tap into potential audiences among other TikTok fans and gain exposure.

Of course, in addition to audio, visual effects are equally important. Publishing high-quality videos can also help brands stand out from their competitors. Only when customers hear, see, and appreciate the brand's ads can TikTok ads achieve the best results.

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