Check yourself! 200+ stores sued, this word can no longer be used...

Infringement has always been a nightmare for cross-border sellers. No matter how careful they are, they can still fall into the crisis of infringement. There are many types of infringement, including trademark infringement, copyright infringement, patent infringement, etc. Among them, trademark infringement is the most likely to trigger infringement among all infringement cases.

Recently, another brand has gone all out and started suing related sellers for trademark infringement. It is reported that this case mainly involves a product - Supercalla magnetic data cable, whose brand is Smooky Moon LLC.

Supercalla magnetic data cables can be stored in sections by installing strong magnetic rings. For consumers, this data cable can be quickly sorted to avoid entanglement, which is very convenient. This creative design has attracted a lot of overseas consumers to buy, and also attracted a large number of sellers to enter.

However, this product has been trademarked by its brand owner Smooky Moon LLC. After searching the United States Patent and Trademark Office, the editor found that the term "Supercalla" was applied for a trademark as early as 2019 and was successfully registered last year.

Therefore, if the word "Supercalla" is used in the product listing description, it will lead to trademark infringement, which is very risky and almost guaranteed. It is reported that as early as February this year, its brand owner Smooky Moon LLC has filed a case for trademark infringement.

At present, there are about 200 sellers and stores that have been sued. However, after searching, the editor found that on some platforms, there are still sellers who boldly use the "Supercalla" trademark, which appears very prominently in the listing description.

This kind of infringement is very dangerous. Once caught, the account funds will be directly frozen, and the cost of unfreezing is very high. Therefore, sellers who have not received the freeze notice should check themselves as soon as possible, and remove or modify the products or listing descriptions involved in infringement in a timely manner to avoid greater losses.

Brand rights protection cases have occurred frequently recently . Sellers should always pay attention to their store email information and avoid risks in a timely manner. At the same time, they should also pay attention to product selection to avoid being caught for infringement.

Infringement

Account freeze

Case