As heat rises, demand for beer soars in the US

A glass of cold beer is a great treat on a hot summer day.

After being in lockdown for a long time, the first thing to do after life gradually returns to normal is of course to indulge yourself. As a good helper to liven up the mood, various alcoholic beverages are naturally indispensable. In addition, the European Cup is in full swing, and it is wonderful to drink and watch the game, which has directly promoted the sales of beer.

According to data from Constellation Brands, a well-known American liquor brand , the beer market across the United States is gradually heating up, with sales volume in the first quarter increasing 11.3% year-on-year, and sales and operating profits increasing 14% and 16% respectively.

July 4th is the American Independence Day, and the week before it is one of the times when beer demand is the highest. According to statistics, beer sales this year have reached the highest level in the past five years, 34% higher than last year.

As an important local festival, each state has prepared a variety of celebrations, such as music festivals and beer festivals. Coupled with last year's epidemic, Americans' enthusiasm for consumption is particularly high this year. According to a survey of 100 cities in the United States by WalletHub, Americans plan to spend more than $1.4 billion on beer and wine on Independence Day.

In addition to participating in local celebrations, many Americans said they would meet up with friends and family to enjoy barbecue and beer to celebrate this important holiday. "Beer is an essential part of all kinds of activities, and drinking beer at a family gathering is the happiest thing."

When searching for “beer” on Google , related hot words are also soaring. It turns out that the love for beer knows no borders.

Coupled with the extremely high temperatures in some parts of the United States, sales of various heat relief products have increased significantly or even out of stock, including beer. The popularity of beer on Amazon has also increased significantly. "Nothing is better than a cold beer to cool down the summer heat. I drink several bottles a day." When it comes to choosing heat relief products, many people think that beer must have a place.

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