Cross-border online shopping rate reaches 80%! Luxembourg market is worth paying attention to

Europe is another big piece of cake for cross-border e-commerce sellers, and its market size cannot be underestimated. Except for the popular UK and Germany, other countries are still performing strongly.

In 2020 , the total turnover of European cross-border e-commerce was 146 billion euros, a year-on-year increase of 35%. And according to statistics , one-quarter of Europeans' online shopping is cross-border.

Among them, Luxembourgers make the most cross-border online purchases, while the Dutch make the least . Belgium's cross-border e-commerce turnover is still growing rapidly, and the largest e-commerce market is in Germany.

Luxembourg ranks first

Luxembourg ranks first among the top 16 European cross-border e-commerce countries . An important reason is the high Internet penetration rate, with 94% of residents active online, and the proportion of cross-border online shopping reaching more than 80%. Shopping platforms are mainly concentrated on Amazon Germany and Amazon France, as well as local platforms Zalando, Asos, Veepee, and Fnac. Consumer categories are mainly clothes, shoes, and accessories.

Belgium sees strong growth

Affected by the epidemic, Belgium 's cross-border e-commerce has seen significant growth in 2020, with turnover reaching 4 billion euros, a year-on-year increase of 53%. The main shopping platforms are Zalando, Zara, H&M, Amazon, Wish and AliExpress.

Germany has the most e-commerce platforms

Germans' preferred shopping platform is Amazon, with sales reaching 13 billion euros in 2020. In addition, there are local platforms such as Otto and Zalando. The main consumption directions are electronics and media, followed by fashion.

Sweden ranked second

Benefiting from the influence of H&M, Sweden ranks second. The local online penetration rate reaches 73%. The largest e-commerce market is the fashion industry, accounting for 31% of Sweden's e-commerce revenue. The second largest market is electronic media.

Cross-border e-commerce in France is growing slowly, and local Fnac, Carrefour and La Redoute are also constantly expanding their markets. After Brexit, cross-border trade in the UK has been negatively affected to a certain extent.

From this perspective, the European e-commerce market is mainly composed of fashion and electronic categories. It is understood that during the 2020 epidemic, the online shopping rate in Europe reached 96%. Now that the epidemic has improved and the offline market has opened, 74% of Europeans have stated that they will not reduce online shopping.

Cross-border e-commerce

Europe