Sales soared 57,000%! Tie-dye pajamas became popular overseas, and the related category ranked first in Best Seller

During the epidemic, long-term home work and life, online learning, etc. have led to a surge in demand for home and leisure products. People want to stay comfortable at home at all times, so pajamas have become a common clothing for home life, with sales surging and the recent popularity is also high.

As demand surged, people’s consumption preferences also changed. In the past, people liked to wear traditional flannel pajama sets, but with the popularity of casual wear, multifunctional pajama outfits have gradually become popular, and this trend is still continuing.

Tie-dyed pajamas are a hit overseas, with sales soaring by more than 57,000%

Amazon's Movers & Shakers list shows that shoppers are looking for comfortable and fashionable sleep and home clothes. Recently, a tie-dye pajamas became popular overseas and became popular on the Amazon platform, and once jumped to the top of the best seller of women's pajamas series. This pajamas is the tie-dye women's long-sleeved pajamas set from Tmore.

Foreign media data shows that Tmore's tie-dye pajama sets have successfully won the hearts of many consumers, with sales on the Amazon platform increasing by more than 57,000%.

Tmore's 100% cotton long-sleeved pajama sweatshirt and drawstring pants set is very light and a good choice for summer pajamas. At the same time, it has a different style and a strong sense of fashion after wearing it.

In addition to its recent sales surge , Tmore's stylish tie-dye look is currently ranked #1 and is the most popular and best-selling product in the "Best Sellers in Women's Pajama Sets" category.

Although this product has very few reviews , some with barely less than 40, it has very good reviews.  

Buyer A said: "This dress is a great value for the money and almost meets my expectations. The fabric is soft and there is no color difference . "

Buyer B commented: "I have never purchased any clothes on Amazon and was a little hesitant before purchasing, but this outfit is perfect for lounging around the house and as a pajama set."

Tie-dyeing technique becomes popular and becomes the new favorite in the fashion world

The popularity of this tie-dye pajamas is inseparable from the "unique fashion" style of tie-dyeing . In recent years, with the reincarnation of fashion, tie-dyeing has become the new favorite of the fashion industry and has become a hot fashion IP .

It can also be seen from Google search trends that tie-dye has been very popular in recent months, with related searches soaring to 3,900% and still growing. According to Lyst, a global fashion data platform, tie-dye has become one of the fastest growing fashion search keywords so far.

It is reported that tie-dyeing is a traditional and unique dyeing process among the Chinese folk . It is a dyeing method in which the fabric is partially tied up during dyeing to make it unable to be colored. It is one of the traditional Chinese manual dyeing techniques.

At present, the tie-dye technique has gradually spread, leading to a wave of tie-dye fashion, and some brands have also begun to produce related tie-dye products. Recently, in addition to tie-dye pajamas, tie-dye T-shirts, tie-dye skirts, tie-dye ties, etc. have also become popular .

Tie-dye

pajamas

Sales surge