Under the epidemic, Indonesian people's demand for fast-moving consumer goods has increased significantly!

Kantar Worldpanel has just released its latest publication, Indonesia Brand Footprint 2021 , revealing consumers’ favorite brands.

The brand footprint covers five areas of fast - moving consumer goods ( FMCG), namely food, beverages, dairy, home care and body care. This year's Indonesian brand footprint ranking covers large cities, small towns and other regions , totaling 68 million households , accounting for 97% of the total number of households .

This is due to the impact of the epidemic, which has increased the time consumers spend cooking and eating at home . Data shows that food dominates the top 10 and has grown rapidly during 2020 .

In this regard, management observer Daniel Saputra said that the business prospects of FMCG always follow the economic growth in nature. When the national economy contracts, it will definitely affect the development of FMCG business and vice versa. According to our economic growth, as long as our economy is developing well, it will continue to rise .

Last year, the pandemic hit Indonesia, and local people's demand for certain products was unprecedentedly high. According to Daniel Saputra , when economic income is affected, people are more inclined to choose more affordable products .

This is consistent with one of the results of Brand Footprint Indonesia 2021, which states that among the brands that have made it to the top 20, Ekonomi is one of the fastest growing home care brands. This is because Economy offers extra protection to the home when it comes to cleaning, and it is available at an affordable price .

Daniel Saputra explained that there are two strategies that FMCG companies can adopt to continue competing amid the current pandemic. First, expand a second brand with a cheaper product price so that it can reach all sections of society.

Second, it is cheaper . Third , it removes the sachet versions of existing products. This may be a good option for consumers who want to buy these products at a friendlier price in the current economic situation .

The demand and sales of fast-moving consumer goods in Indonesia have increased significantly, which is a very good opportunity for both manufacturers and sellers. Relevant sellers can pay more attention to it.

Indonesia

Fast Moving Consumer Goods