Amazon is expected to become the largest retailer in the United States! Prime Day sales will exceed $12 billion

As online shopping has gradually become a subconscious habit of many consumers, Amazon's dominance in the global Internet has only increased and become more consolidated.

Amazon's market share hits new high

While sellers and buyers from all walks of life are gearing up for Prime Day, Amazon's market share has quietly risen to a new height!

According to CNBC, Amazon is expected to account for more than 40% of U.S. e-commerce sales by the end of this year . Walmart, which considers Amazon as its biggest rival, is expected to only account for about 7% of the U.S. e-commerce market this year, followed by eBay , Apple , Home Depot , Target and Best Buy .

Image source: CNBC

According to eMarketer, e-commerce sales accounted for only 3.6% of total U.S. retail sales in 2008. After gradually increasing year by year, that number soared to 14% in 2020 when the pandemic hit , and eMarketer said e-commerce sales are expected to account for 15.3% of total retail sales by the end of this year and jump to 23.5% by 2025.

Image source: CNBC

As American consumers accelerated their acceptance of online shopping during the COVID-19 pandemic, it also boosted Amazon's business in other areas.

As Amazon grows its share of the overall e-commerce market, it is expected to overtake Walmart as the largest retailer in the United States by 2022, according to a recent research note from JPMorgan .

Prime Day sales expected to exceed $12 billion

As Amazon's 7th Prime Day, competitors such as Wal-Mart and Target have also joined the event and launched a fierce discount war to compete for summer shopping consumers.

The final transaction volume of Amazon Prime Day in October last year was US$10.4 billion, and the Adobe Digital Economy Index predicts that the total sales of Amazon Prime Day in 2021 will exceed US$10.9 billion.

eMarketer predicts that this year's Prime Day total sales in the United States will increase by 17.3% year-on-year to $12.18 billion. Among them, Amazon's exclusive sales on Prime Day will also increase by 18.3% from 2020 to $7.31 billion.

Survey data shows that more than half (58%) of respondents plan to shop online during Prime Day. With consumers’ strong desire to buy, it seems that sellers will have no choice but to have explosive sales.

Last year, Amazon third-party sellers were the biggest winners on the platform, with sales increasing by nearly 60% and total merchandise sales exceeding $3.5 billion. This year, sellers’ market sales may hit a new record again, and we look forward to seeing more orders from you!

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