Survey shows that demand for natural and organic products in Southeast Asia is increasing

According to Euromonitor’s 2020 Lifestyle Survey, more than half of Southeast Asian consumers believe they will pay more attention to their health in the next five years and that climate change will have a greater impact on their daily lives.

The outbreak has caused consumers to pay unprecedented attention to nutrition and health, and consumers' interest in beneficial products such as fruits and vegetables has surged.

Texture and flavor have become more important to consumers, and many are turning to alternatives to animal meat for their own health and to protect the environment. Natural, organic and functional foods will have a larger market and leverage digitalization through e-commerce platforms to help consumers live healthier lives in 2021.

Zilingo Indonesia Senior Executive Officer Melina Marpaung said: “Most Indonesian consumers are now starting to take health seriously and want food with nutritious ingredients and without dangerous chemicals. E-commerce platforms can help achieve this by increasing the variety of healthy food and encouraging consumers to choose food wisely from a wider range of options, thereby achieving the goal of having a healthy life.”

The increase in consumer demand shows that the market potential for products such as honey, peanuts, saccharin and herbal extracts is very huge. When demand increases, it is important for popular products to cooperate with major e-commerce platforms and logistics partners. In today's fast-developing society, organic and natural products have become very important to many people, and the transparency of the shopping process is also a key point that consumers value.

Currently, Zilingo has partnered with some organic and natural Indonesian brands such as Talasi, Haldin Foods, Alteya Organics and Maidannaturalal. In order to create a simple and safe shopping process, Zilingo has also launched a "Sustainable Living" campaign with a price starting from 40,000 rupees, which may meet the growing demand for products on the Zilingo platform.

Organic and natural products have evolved from food trends to natural product brands. HoReKa sellers can take advantage of the existing trend and sell a variety of organic and natural products, thereby achieving a rapid recovery in the industry.

Southeast Asia