Hula Hoop is popular on TikTok! Search and playback volume exceeds 900 million times

With the development of the economy, more and more people are joining the fitness industry, either to lose weight or just to exercise. Especially in the past year, fitness topics have remained high on Google Trends. As a veteran of fitness equipment, hula hoops have recently become popular on TikTok and have become the latest fitness trend .

At present, on Tiktok, the number of views of hula hoop videos has reached about 925 million times , and the search volume of the hula hoop fitness topic ( #hulahoopfitness) has also reached 60 million.

Most notably, the #weightedhulahoop video has far exceeded 200 million views.

Weighted hula hoops are an upgraded version of ordinary hula hoops and are very popular. According to Rob Pambrun, a personal trainer and fitness consultant in the United States, hula hoop exercise itself is good for the brain, helping people stay awake, and can also help people reduce stress and improve mood.

The weighted hula hoop can do all these while also adding extra resistance. People can change the number of weight blocks in the weighted ball according to their own load-bearing capacity, thereby adjusting the intensity of exercise. It is reported that the fat burning rate of the weighted hula hoop is 2-3 times that of the traditional hula hoop, which can more effectively exercise muscles and achieve the effect of losing weight and burning fat.

At present, the weighted hula hoop has long become a hot-selling product in China, and Taobao calls it a weight loss tool. On the Amazon platform, the price of the weighted hula hoop generally ranges from US$25 to US$60, and the sales volume has not increased for the time being, and most buyers know about the product and buy it through Tiktok.

It is worth noting that in some negative reviews of weighted hula hoops, the general response is that the weighted ball cannot move smoothly. If sellers want to sell such products, they can focus on improving this function.

In addition, the word hulahoop has been registered as a trademark by the American youth outdoor toy sports brand Wham-O. Many businesses have fallen into this trap before. The current safer way to deal with it is to change hulahoop to hoolahoop. Merchants can pay more attention to this when describing their products to avoid infringement tragedies.

Hula Hoop

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