The aftermath of the big seller account ban incident has not yet subsided, and Amazon will continue to strictly investigate fake orders!

Big sellers were banned one after another, and Amazon responded publicly ...

During this period, the cross-border industry has been in turmoil, with many Amazon stores being closed one after another. This wave of actions by Amazon caught the sellers in the industry off guard, and the entire cross-border industry was in a state of panic.

The reason why the stores were closed also caused many sellers to speculate at the time. Some sellers speculated that this wave of store closures was to crack down on some sellers' fake order behavior.

Some time ago, news broke that 75,000 account information was leaked, involving 200,000 sellers, causing a huge impact. As incidents occur frequently, Amazon finally took action to rectify various phenomena!

Yesterday, Amazon sent an email to all sellers , responding to speculations caused by recent events. The content is as follows ↓

(Image source: Amazon Global Selling )

Through this open letter, sellers can summarize 3 points:

1. Explain the reasons for the recent account suspension;

2. Amazon has a resolute and consistent attitude towards managing non-compliant operations;

3. If the seller believes that Amazon has made a misjudgment, or that the seller’s own business integrity and violation is an unintentional mistake, the seller can clarify whether they are in compliance through the appeal channel and submit a plan for correction.

As soon as the open letter was released, it immediately sparked heated discussions among sellers in the industry, and the sellers had very different opinions ↓

Seller A: This means there will be stricter inspections in the future.

Seller B: Is this implying that the account cannot be recovered?

Seller C: The announcement said it was “suspended”, so there is hope for it to be unblocked!

In these turbulent times, how can sellers protect themselves?

It has to be said that Amazon's closure of stores has indeed shocked some sellers who engage in fake orders, but there are still some sellers who take the risk to "go against the wind". Amazon's attitude towards cracking down on fake orders and other illegal behaviors is very resolute, and in the next period of time, a new round of strict inspections may begin!

A large number of sellers have entered the market, and competition has become increasingly fierce. This year will be a difficult year for both new and experienced sellers. Amazon's series of actions are beneficial to sellers who operate legally and in compliance with regulations, but for those sellers who frequently cross the red line, life is getting harder and harder.

In addition to Amazon, some sellers on other e-commerce platforms have also been violating regulations. In addition, some sellers have also started price wars, which may make profits in the short term, but also damage the platform ecology and image. Presumably, each platform will also strictly control such phenomena.

If you walk along the river often, you will get your feet wet. The editor advises all sellers that speculation is not a long-term solution, especially in this troubled time. Sellers must operate in compliance with regulations and do not cross the red line with a fluke mentality, so as to avoid irreparable losses!

Amazon

Official response

Fake orders