Coupang’s own-brand business was launched only half a year ago, and its sales have exceeded 750 million!

Affected by the epidemic, giants in the e-commerce industry have all suffered blows to varying degrees, but South Korea's Coupang went against the current and stood up bravely.

Coupang, known as the "South Korean version of Amazon", was officially established in 2010. Although it has not been established for a long time, its status in South Korea cannot be underestimated. Its market share in South Korea's e-commerce market has reached 25%.

In July 2020, Coupang launched its own-brand business to expand the platform's product categories, and its position in the Korean e-commerce market became more solid.

Recently, data showed that Coupang's CPLB (Private Brand Business), which consists of its own brands, has achieved sales of more than 750 million (about 133.1 billion won) in just half a year. The industry expects that Coupang may focus on the CPLB operating model in the future.

In July 2017, Coupang’s first PB brand “탐사” was officially launched. The product prices meet the needs of different consumers. The number of products exceeds 3,400, including pets, fashion, home appliances, food and beverages, etc.

It is worth mentioning that the advantages of PB products are low prices and high cost performance, which is the reason why they attract many consumers. Among them, the bottled water of "탐사" continues to sell well on Coupang, with very impressive sales.

Indeed, PB products have become the focus of many e-commerce industry participants. Some industry insiders said that they are currently working on promoting the public disclosure of PB products online and offline, which will make the products recognized by more consumers.

For Coupang, which is already listed on the New York Stock Exchange , sales growth has been relatively stable, and the PB model can generate higher profits. If PB's sales can continue to grow, it will provide support for Coupang's development in all aspects.

Coupang's influence in South Korea is growing. As of the end of last year, about 14.85 million users had purchased at least one product on Coupang within three months.

South Korea has about 48 million internet users , and this data shows that nearly one-third of South Koreans choose to shop on Coupang. Last year, these people spent an average of $256 on Coupang each quarter.

In the future, Coupang will continue to work hard to expand its business scope, add more product categories, and attract more new users.

South Korea

E-commerce

Coupang