Online sales continue to grow, and the latest toy trends for 2021 are released

Since the start of the COVID-19 pandemic, the toy industry, like many industries, has changed dramatically, with the types and volume of products sold shifting dramatically. The key to these changes is related to the shift in consumer values ​​caused by the pandemic. Parents’ toy purchases are now influenced by:

The demand for toys that children can use at home.

A toy that the family can play with together.

Toys that enhance knowledge of science and technology.

Focus on environmental and sustainability issues.

Need to reduce anxiety.

More reliance on home streaming, less focus on external entertainment.

The COVID-19 pandemic has caused children to spend more time at home, which in turn has led to a surge in toy sales. Relevant data shows that in 2020, toy sales increased by 16%, mainly sales of games and puzzles, dolls and action figures, and outdoor game products.

Among them, weather-related outdoor activity products are particularly popular among consumers, such as sleds, toys that can color snow, inflatable toys and tools for making snow towers.

With summer just around the corner, families are focusing their kids’ play on backyard and home toys. Ride-on toys are likely to see strong growth, and products with a focus on sustainability, such as garbage and recycling trucks, will be very popular. This includes toys with accessories that teach kids about reusability. In addition, water sprayers and super soakers with new features will also be popular.

Once fall arrives, the Christmas shopping period may extend further, with promotions on big-ticket toys such as radio-controlled cars and large dollhouses likely to begin in September.

The key to gaining market share is innovation. Of course, this means a lot of new toys will take over the market share, and the most widespread toy trends are:

STEM Toys - Promote science and math skills.

Green Toys - Products that encourage sustainable development.

Toys that promote family fun and play at home.

SOCIAL EMOTIONAL LEARNING - Toys that help children stay calm and teach them how to handle their emotions.

Digital Influence - YouTube provides children with a great source of information about the toys they want.

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