Amazon may hold two Prime Days! Will sellers see double the orders?

Two Prime Days? Double the sales?

Remember last year, how many sellers waited so long for Prime Day in mid-October ?

Recently, many foreign media reported that Amazon's Prime Day in 2021 may not be held in July like in previous years , but will be held in June in advance .

There are also sources saying that not only will Amazon's Prime Day be brought forward this year, but Amazon management is also considering holding a second Prime Day in the fall .

This summer, the United States may usher in retaliatory consumption , and the demand of a large number of consumers may be released. If Amazon starts Prime Day in advance, it will be more like a competitive advantage for Amazon.

Some foreign media also speculated that Amazon may want to improve its second-quarter performance by launching Member Day in June.

In addition, there are other reasonable expectations - with vaccination, consumers will be more inclined to travel in July, so the Prime Day timing in June will attract more potential shoppers.

It is worth noting that if Amazon holds another Prime Day in the fall , which will be followed by the peak season of the year, does this also mean that sellers will have more opportunities to make huge orders?

After all, judging from the battle report of Prime Day last year , there were many sellers who experienced a surge in sales and a surge in orders.

Amazon's Global Prime Membership Exceeds 200 Million

Remember last year, since Amazon announced the postponement of the Member Day originally scheduled for July, different Prime Day dates have been reported many times. However, due to restrictions on shipping and many obstacles in logistics, many sellers said that they no longer had any expectations for Prime Day .

Moreover, Amazon always launches a wave of severe crackdowns before major events . Before Prime Day in 2020 , it was common to see a sharp drop in orders and deletion of reviews, not to mention the "magic operations" such as account suspension that are often complained by sellers.

However, just a few days ago, Amazon Japan suddenly lifted the shipping restrictions, which made a large number of sellers ecstatic. This year, Amazon also asked sellers to sign up in advance. If Prime Day starts early, this is also good news for sellers on the Japanese site. Sellers who need to replenish their stocks can also do so.

In a new letter to shareholders, Amazon revealed that the number of Amazon Prime members worldwide has exceeded 200 million, an increase of 50 million in 2020.

The 50 million members added by Amazon in 2020 are indeed impressive. It depends on whether the sellers’ performance this year is impressive.

In fact, whether Prime Day is advanced or postponed, whether it is once or twice, sellers must be prepared.

After the end of Prime Day in 2020, the global best-selling list was also released. Home furnishings, digital electronics, nutrition and fitness products, artworks, handicrafts, etc. are all among the hot-selling categories. Sellers can also refer to them to make strategies.

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