Online sellers' revenue increased by 228% in half year, with home fitness taking the lead

The outbreak of the epidemic last year made people realize the importance of health. Consumers around the world, especially in Europe and the United States, have gradually taken off the cloak of punk-style health preservation and started lifting weights at home. This has also led to a bumper harvest for home fitness-related sellers.

Chuangyuan Culture's half-year revenue increased by 228%

In the United States, with many well-known gym giants such as 24 Hour Fitness and Gold's Gym filing for bankruptcy, China's cross-border fitness industry has ushered in a new spring. Relevant data shows that Ningbo cross-border e-commerce giant Chuangyuan Culture's revenue in the first half of 2020 reached 481 million yuan, of which the revenue of sports and fitness related products increased by 228%, reaching 34.95 million yuan.

In fact, Chuangyuan Culture was able to achieve high growth in quarterly revenue despite a high base in 2020, mainly due to a significant increase in sales of its independent cross-border e-commerce fitness equipment brand Ruitefei in European and American terminals.

It is reported that the fitness products under Chuangyuan Culture are mainly operated through its subsidiary Ritfit, including its own brands Ritfitllc and Ritfit. The main categories are fitness equipment, pet products and outdoor furniture, etc., which are mainly sold on Amazon, AliExpress and its own brand independent website .

The parent company Chuangyuan Culture's main categories are stationery, handmade puzzles, home furnishings, and sports and fitness. The products are mainly exported, and the North American and European markets are their main export markets . Data shows that in the first half of 2020, the company 's main business income from exports was as high as 96%, of which sales revenue in North America was as high as 87%, which is enough to show the main market layout of cross-border sales.

In addition, the omni-channel layout is also a good move by Chuangyuan Culture. On the basis of maintaining the original traditional sales model, it has increased the e-commerce sales model of its own brand . At present, Chuangyuan Culture is increasing investment in the construction of brand independent stations and continuously reducing the cost rate of the Amazon platform, thereby maintaining a high sales volume and profit level.

These sports products are the best-selling on Amazon

Relevant data shows that the global fitness equipment market is expected to reach US$19.3 billion by 2027. It should be noted that this is only sports equipment, and does not include sportswear and its peripheral products. In addition, people's attention to health issues has increased in the post-epidemic era. Therefore, for relevant sellers, the sports category in 2021 is still worth cultivating.

It is worth noting that the micro treadmill is favored by many consumers for its small footprint and super folding ability. According to relevant data from AliExpress, the total sales of treadmills in the Spanish market alone in 2020 increased by 1159% month-on-month. It has to be said that this is another series that has taken advantage of the epidemic to rise to the top.

In combination with the entire trend, the editor also sorted out some of the fitness products with higher search volume on Amazon in 2020, including treadmills, resistance bands, yoga mats, dumbbells, trampolines, skipping ropes, fitness pull-up bars, waist shaping belts, sports bikes and sports bras, etc.

Based on various data, there are still huge business opportunities for home fitness in Europe and the United States. However, a large number of Chinese sellers have entered this market. If relevant sellers want to get a piece of the pie, they still need to work harder on product selection.

Creative Culture

Revenue

Fitness Industry