Sales reached 1.802 billion euros! Zooplus achieved record growth

Munich-based Zooplus reported sales of 1.802 billion euros at the end of fiscal 2020, up 18% from 1.524 billion euros in 2019, with a gross profit margin of 30.4% .

The company said the development was driven by its loyal customer base across all regions , its expanding Subscribe & Save program and strong growth in its own-brand business.

In 2020, Zooplus achieved double-digit sales growth in all markets. In the fourth quarter alone, sales increased by 20% to €503 million , compared to €419 million in the fourth quarter of 2019 .

A key factor in the company ’s success was the company’s growing number of active repeat customers, which increased by 16%, with related revenues exceeding €5 million.

Zooplus also expanded its gross margin to 30.4% , a relevant factor being that Zooplus's own-brand business sales increased by 34% over the previous year and now accounted for 16% of total sales. Full-year EBITDA increased by €51.5 million to €63.3 million, implying an EBITDA margin of 3.5% (0.8% in 2019), helped by a reduced share of promotional activities and a more targeted approach in traffic acquisition.

Zooplus continuously invests in its customer base with the help of powerful loyalty tools. One of the main pillars of this strategy is the company's flagship "Subscribe & Save" program, which has achieved 54% of Zooplus' repeat sales in 2020. Dr. Cornelius Patt, CEO of Zooplus, said: "We have built our platform around our customers and their beloved pets. Customer-centricity is crucial to customer happiness and attracting new customers. "

In addition, ZooPlus has developed its own high-end brand to adapt to the growing industry trend of pet humanization, high-endization and preference for handicraft brands.

Zooplus expects to maintain its leading position in the European market in 2021 and plans to maintain its revenue at the level at the end of 2020.

Zooplus' market prospects are extremely attractive, driven by many factors, including the increase in the number of pets, the humanization of pets, high-endization and the continued shift of sales online, and Zooplus plans to further expand its market share in this fast-growing category.

ZooPlus expects to achieve sales of 3.4 billion to 3.8 billion euros in 2025, capturing a 9% to 10% market share in the European pet products market (online and offline combined).

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