Insomnia is a big problem! Searches for sleep apps increased by 104%

Under the influence of the epidemic, insomnia affects about 31% of the population in the UK , and more and more British people have begun downloading sleep apps.

According to Uswitch data, searches around sleeping conditions such as " insomnia " or " trouble falling asleep " have increased by 22% since March 2020 , with searches peaking between 3am and 4am .

Overall searches for sleep apps , which allow users to track their sleeping patterns and sleep cycles , have grown 104% over the past 12 months .

Mindfulness and meditation apps are also popular with users looking for sleep guidance. For example, Sleepstation, a six-week online course, saw a 136% increase in demand .

Meanwhile, demand for wellness apps such as Headspace has increased 26% since March 2020.

In addition to sleep apps and health apps, video conferencing and entertainment apps have also achieved record downloads due to the impact of the epidemic.

The pandemic has not only impacted the number of apps users download and use, but also the way users search for and find new apps .

According to new research from SensorTower , app searches accounted for 59% of global App Store downloads in 2020. This means that many consumers find these apps based on brand searches.

App recommendations were the second largest source of app downloads in 2020 , accounting for 20%, followed by browsing (12%) , both of which were lower than in 2019 .

Among them, search is particularly valuable for downloads of non-gaming apps , accounting for 70% of app installations last year , an increase of 7 percentage points from 2019 , while recommendations and browsing accounted for 7% and 13% respectively .

Looking at game apps , in 2020, app recommendations were the largest source of mobile game downloads, rising from 31% in 2019 to 38%; downloads from searches accounted for 35%, a continuous decline for three consecutive years; and downloads from browsing accounted for 24%.

In summary, we can find that mobile advertising and in-app advertising are serving game developers, while search functions perform better in non-game applications. Sellers who are interested in developing applications or have already developed applications can refer to this.

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