Clothing sales fell nearly 400% in 2020

Since the outbreak of the COVID-19 pandemic, shoppers have chosen more home furnishings , resulting in a 374% drop in sales in the clothing category .

E-commerce platform Shopify currently provides services to 1.7 million sellers . The platform recently conducted a survey involving more than 100,000 retailers . The results of the survey showed that the epidemic has prolonged consumers' time at home , and people have turned their attention from clothing to household items such as wine , candy and cakes , fitness equipment and skin care products . People's consumption habits have undergone tremendous changes .

Gym closures and holiday cancellations caused sales of sportswear and swimwear to plummet , down 67.8% and 76% , respectively . But working from home has made people pay more attention to self-care, with prices of skin care products such as lotions and moisturizers soaring 109% .

After bars closed, people's purchases of alcoholic beverages increased by 97%, candy increased by 49% , baking ingredients increased by 35%, and sales of coffee and tea increased by 64% and 38.3% respectively.

Shimona Mehta, general manager of Shopify, said: "The past year has seen a lot of changes, and we have all had to adapt to staying at home for a long time. This is reflected in people's shopping. In order to relieve the boredom of long-term home life , many people will buy beer or facials to pass the time . Similarly, some people will buy office products to adapt to home office . "

Sam Beckett, a spokesman for the UK National Statistics Office, also said: "The epidemic has affected consumer behavior, which is reflected in the list of best-selling products in 2021. " "Due to the need for daily hygiene, more and more people are buying hand sanitizer, and now it has become an indispensable item in people's daily lives .

The Office for Statistics (ONS) also listed some products with high sales, namely dumbbells and smart watches, because home life has made people's demand for home fitness equipment stronger and also stimulated people to pay more attention to smart home products.

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