India launches local e-commerce platform Bharat eMarket to compete with Amazon and Flipkart

The Chamber of Indian Traders (CAIT) noted that within 24 hours of launching the platform, more than 30,000 sellers across the country had registered.

CAIT said it expects to add 700,000 sellers to the platform by December 2021 and 10 million sellers by December 2023, by which time it will expand the platform to a global scale.

It is reported that the platform includes two business models, B2B and B2C, and will not charge any commission. In addition, the platform does not accept any foreign funds.

Bharat eMarket's marketplace business can be registered through the mobile app or portal and according to CAIT, the app is a pure desi app and hence, there will be no loss of data in it.

Additionally, CAIT will launch its vendor mobile application (Mobile App), Bharat eMarket as a completely revolutionary physical model combining the strengths of offline retail with state-of-the-art digital technologies that are fully accessible to a wide range of retailers and consumers.

According to CAT, the launch of the supplier application was in view of the illegal and unethical practices that foreign e-commerce platforms may have been carrying out in India and it is investigating with the ED (Enforcement Directorate) and the Competition Commission of India.

It is worth noting that CAIT is trying to compete with Amazon and Flipkart through the application to expand the scale of local e-commerce in India, and the platform can also benefit from local manufacturing in India.

CAIT has announced the launch of Bharat e Market app from Twitter. According to CAIT , initially 40,000 small and large associations have been added to the platform.

CAT also said that the platform's consumer onboarding application will also be launched soon, and Bharat eMarket being a unique e-commerce platform, retailers will now have the opportunity to digitally serve their old customers with whom they have established a connection for many years, which will be a brand new experience for both sellers and buyers.

E-commerce platform

India