The top 100 most valuable global retail brands in 2021 are released, with Amazon still ranking first

Amazon continued its dominance in e-commerce as the world’s most valuable and powerful retail brand, with its brand value increasing 15% to $254.2 billion .

But Chinese e-commerce is not inferior to Amazon. Data shows that Alibaba's website is the fastest growing brand in the " Brand Finance Retail 100 2021 " ranking, with an increase of 108%.

Supermarkets saw their average brand value increase by 6%. E-commerce brands saw the fastest growth in their rankings, with an average brand value increase of 38%.

Various types of retailers were affected differently by the pandemic , with e-commerce brands performing the best , with an average brand value increase of 38%, while department stores performed the worst, losing an average of 11% of their brand value.

Amazon is one of the few brands that has benefited greatly from the pandemic , seeing an unprecedented surge in demand as consumers turned online following store closures.

Alibaba's brand value was $9.2 billion , jumping from 10th to 6th place. Alibaba Group's subsidiaries Taobao grew 44% to $53.3 billion, and Tmall grew 60% to $49.2 billion .

JD.com saw its annual shopper numbers grow 30%, the fastest pace in two years, and its brand value increased 82% to $23.5 billion. Japanese e-commerce brand Rakuten also achieved an impressive brand value boost, increasing 49% to $7.7 billion while jumping eight spots to 26th.

German online retailer Zalando was the 39th highest new entrant, with its brand value increasing 49% to $4.7 billion.

Many traditional brick-and-mortar retailers that have successfully leveraged technology to offer online delivery options and develop digital store improvements have also performed well during the pandemic .

Walmart celebrated a 20% increase in brand value to $93.2 billion and retained its second position after a significant increase in revenue. A similar strategy also helped hypermarkets Target (up 30% to $20.7 billion), Dollar General (up 28% to $9.6 billion) and Costco (up 28% to $28.9 billion) in the United States, as well as E.Leclerc (up 27% to $8.3 billion) and El Corte Inglés (up 19% to $6.1 billion) in Europe, which all achieved significant growth in brand value.

TJ Maxx had a tough year, becoming the fastest-declining retail brand, down 32% to $6.5 billion.

Supermarkets are the second most valuable sub-sector after e-commerce. There are 37 supermarket brands in the ranking with a cumulative brand value of $185.3 billion. This year, supermarkets have increased their brand value by an average of 6%.

The top two supermarkets were Germany’s Aldi and Lidl, which grew their brand value by 8% and 9% respectively.

In the UK, supermarket brands also had mixed results. Tesco, the country’s most valuable supermarket brand, fell 9% to $10 billion. Conversely, Asda (brand value $6.5 billion) and Morrisons (brand value $3.3 billion) both saw slight increases in brand value this year, up 2% and 6% respectively.

France's Carrefour lost 7 percent of its brand value to $8.2 billion, dropping from the top 20 to 24th .

Amazon

Global Retail Brands

2021