49% of Americans are interested in purchasing, and the market for customized products has a bright future

Due to the impact of the epidemic, the number of people working remotely increased significantly in 2020 , which fundamentally changed consumers' daily habits.

Online shopping became popular, and online retail by small and medium-sized enterprises rose rapidly during this period . The growth rate of online shopping exceeded all predictions. In fact, the epidemic accelerated the pace of online shopping by about 5 years.

49% of Americans are interested in purchasing customized products

According to Forbes, a previous study showed that 49 % of Americans are interested in purchasing customized goods, of which 3% of online buyers are willing to spend more than $1,000 on customized products.

In addition, according to The Deloitte Consumer Review, more than 50% of consumers expressed interest in purchasing personalized products for themselves, friends and family, and one in five consumers are willing to pay 20% more for personalized or exclusive products.

Therefore, retailers who engage in product customization have the opportunity to increase product sales and build repeat business.

Customization helps companies /brands stand out

The rise of personalized products is an inevitable trend in today's economic development, because consumers take it for granted that they can get customized services on demand. Before purchasing goods , consumers are more inclined to choose personalized customized goods according to their preferences , which will bring about earth-shaking changes in production methods and completely change business models.

Advances in digital and manufacturing technologies now allow brands to offer customers personalized or customized items online, with the ability to deliver them quickly.

Customized products can help attract new buyers and entice existing buyers to stay, and can even help companies or brands collect more valuable customer data to provide consumers with the products they need.

In addition, the development of social networks has allowed more and more consumers to instantly share the products they purchased , rate them, and comment on them, which has further strengthened the connection between consumers and products. Therefore, good reviews can drive sales growth of related products.

In addition, customized products can further enhance the customer's user experience and improve customer satisfaction. Correspondingly, the better the user experience, the more obvious the competitive advantage of the relevant enterprise or brand.

Customized products

USA

E-commerce