Marketing Tips: Optimization Techniques for Microsoft Advertising (Part 2)

In “ Marketing Tips: Optimization Techniques for Microsoft Advertising (Part 1) ”, I shared with you some optimization techniques for Microsoft Advertising, including pre-qualifying potential customers, using CTAs in ads, listing your product prices, and specifying discounts.

In addition to the above tips, sellers can also refer to the following four methods to better play the role of Microsoft advertising↓

1. Use the second person voice

When creating Microsoft ads, sellers need to focus on the customer. For example, using more "you" in the ads will help the ads resonate better with people.

Also, using the second person more often will make it seem like you are talking to another person, which may attract more people to view your ad.

2. Gain a Deep Understanding of Your Target Audience

Sellers need to understand their target audience in order to create compelling advertising messages and communicate with them in a way that resonates with them.

Audiences vary in age , gender, and background , so it’s important to conduct in-depth research and run multiple tests to discover which advertising styles your audience is more receptive to .

3. Leverage social proof

Social proof is a convincing endorsement of your business or product, and it’s one of the most powerful tools you can use in your marketing.

While it’s difficult to provide social proof in search ads where space is limited, you can still add some social proof to your ads by showing positive reviews from existing customers or adding social proof elements to your ad text.

4. Find the best performing ads

Sellers can create several different ads before launching a campaign, which will greatly increase your chances of finding an ad that will bring a positive return.

When you create multiple ads for your campaign, Microsoft will rotate all of your ads evenly , analyzing the impressions and conversions they each receive so you can choose the best performing ad.

Optimization never ends. If sellers intend to place Microsoft ads, they should also pay more attention to the actual effects of the ads and make timely adjustments.

Sellers who want to join the group for communication, please add the editor’s WeChat Ennews_, and we will pull you into the independent station seller communication group!

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