Digging for new opportunities! Indonesian market is booming, with strong demand for five major categories

The huge demographic dividend and the increasing popularity of the Internet have made online shopping a mainstream trend. The number of online shoppers has increased year by year, and the Indonesian e-commerce market has shown explosive growth. This gold-digging holy land is attracting more and more cross-border sellers to join.

Online shopping has become the preferred shopping method for most Indonesians, among which the most purchased items are toys, pet supplies, shoes and clothing, beauty and personal care products , and home appliances . The demand for products in these categories is booming!

1. Toys

The fertility rate in Southeast Asia is relatively high, with each family raising an average of two children. Indonesian consumers have always had a great demand for toy products, among which baby toys, educational toys, plush toys, etc. are all hot-selling items.

2. Pet Products

In recent years, the number of "poop scoopers" in Indonesia has gradually grown, keeping pets has become a trend in the region, and the sales of pet supplies are considerable.

Among such products, items such as hair combs, hair clippers, pet leashes, and cat headbands are extremely popular among Indonesian consumers.

3. Shoes and Clothing

In Indonesia, sales of footwear and clothing products are high, and consumers have a strong demand for fashion products. They are very interested in cost-effective, high-quality and low-priced footwear and clothing.

On the other hand, Indonesia has a large Muslim population, and Muslim fashion products are also worthy of sellers' attention.

4. Beauty and personal care products

A young population is a major feature of Indonesia. Data shows that nearly one-third of online shoppers in Indonesia are between 25 and 34 years old . It is worth mentioning that there are more male online shoppers than female online shoppers in Indonesia, accounting for 51.2%.

As a result, the demand for beauty and personal care products has skyrocketed, among which natural skin care products, men's skin care products and halal cosmetics are very popular.

5. Home appliances

The epidemic has promoted the development of home appliances. Long-term home isolation has made cooking one of the activities for people to pass the time.

Among these products, cooking utensils, washing machines, refrigerators, air purifiers and other small household appliances have become increasingly popular and are in short supply.

The above five popular categories can provide a reference for sellers to select products, and interested sellers can quickly seize the opportunity. At present, the scale of Indonesia's e-commerce market is still growing at an astonishing rate, and this potential market is worth exploring by more sellers!

Indonesia

Product Selection

Southeast Asia