China has become the "big brother" of cross-border consumption, and cross-border consumption is popular in 40 countries and regions

The latest report from the International Post Corporation shows that in 2020, 32% of consumers from 40 countries and regions made purchases from online retailers in other countries and regions , and 51% said they would be more inclined to shop online in the future .

Data shows that although China's cross-border share fell slightly last year, China is still the country of origin for most consumers to purchase goods . Among them, Amazon is the most popular cross-border retail platform .

It is not uncommon for consumers to shop on online platforms in their own country , but what is worth noting now is that a large number of consumers will choose to shop on platforms in other countries and regions . According to research, in the future, these consumers will conduct more cross-border online shopping.

“ The pandemic has had a significant impact on consumers’ online purchases, with this report highlighting that online purchases of groceries , apparel, and health and beauty products have grown significantly over the past year , ” said IPC CEO Holger Winklbauer .

The survey is biased toward cross-border shoppers and frequent online consumers , as all respondents have purchased physical goods in the past year from online retailers outside of their home country , which IPC says accounts for 95% of global e-commerce.

Germany attracts more cross-border online shoppers

Chinese e-commerce sites attracted the most foreign consumers in the past five years of the survey , but their share fell from 36% a year ago to 34% in 2020.

In 2020, German online retailers attracted 14% of cross-border shoppers, compared with 12% a year ago, while the share of British e-commerce fell from 13% to 12%, and the share of US e-commerce remained stable at 11%.

Among the 40 countries surveyed, U.S. online retailers led Canada , Mexico , South Korea and India , while China topped the list in 23 countries , including Russia .

The German market is attracting consumers' attention. Sellers can pay more attention to relevant information about this country.

The survey found that there is another factor that affects consumers' desire to shop online - tariffs . 15 % of consumers have to pay tariffs when shopping across borders , and they pay 52% of the fees when checking out on the e-commerce platform , 23% of the fees when the product is in transit, and 23% of the fees when or after delivery.

10% of consumers surveyed said they were dissatisfied with the tax payment process, while 3% were very dissatisfied .

At the same time, delayed logistics delivery has also become one of the factors of consumer dissatisfaction , with 17% of consumers expressing dissatisfaction with the platform's logistics timeliness . 31% of shoppers said that it took more than 15 days to purchase from foreign websites.

The IPC report said this could be due to customs delays and disruptions caused by the pandemic . Many governments have stepped up inspections of small cross-border parcels as they try to collect more taxes and tariffs from the growth of cross-border e-commerce .

China

Cross-border

Consumption