Twitter Q4 results: total revenue of $1.29 billion, advertising revenue of $1.15 billion

For sellers who want to conduct marketing on social media, it is necessary to pay attention to the performance of major social media platforms.

Recently, many company financial reports have been released. Twitter also recently released its fourth quarter and full-year results for 2020. Let’s take a look!

Here are some key numbers from Twitter's fourth-quarter earnings report, where the company's fourth-quarter results exceeded Wall Street expectations, but user growth fell short of expectations :

Earnings per share : 38 cents ( Refinitiv expected 31 cents )

Revenue : $1.29 billion ( Refinitiv estimates : $1.19 billion )

Monetizable daily active users ( mDAU) : 192 million ( StreetAccount expected 193.5 million )

On the revenue front , Twitter CFO Ned Segal said: "We achieved record revenue of $1.29 billion in the fourth quarter, up 28% year-over-year, reflecting better-than-expected performance across all major products and geographies . "

He also mentioned: "Advertisers are benefiting from new ad formats , stronger attribution and improved targeting, with total ad engagement growing 35% year-over-year, total ad revenue reaching $1.15 billion in the fourth quarter , up 31% year-over-year, and direct response ad business mobile app promotion ( MAP) product revenue growing 50% year-over-year in the fourth quarter."

By region, revenue in the United States totaled $733 million, a year-on-year increase of 24% ; international revenue totaled $556 million, a year-on-year increase of 34% .

In terms of users , the average mDAU in the fourth quarter was 192 million, compared with 152 million in the same period last year and 187 million in the previous quarter.

By region , the average mDAU in the United States was 37 million, compared with 31 million in the same period last year and 36 million in the previous quarter ; the average mDAU in international regions was 155 million, compared with 121 million in the same period last year and 152 million in the previous quarter.

Looking ahead to 2021, Twitter expects first-quarter revenue to remain between $940 million and $1.04 billion, while Refinitiv expected a figure of $965 million.

Twitter also expects its headcount to grow by more than 20% in 2021, while overall spending will grow by more than 25%. However, Twitter also said that if the epidemic is alleviated, coupled with the impact of Apple's privacy changes to iOS 14, revenue will grow faster than spending in 2021.

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