Snapchat AR ads are coming in strong with 200 million interactions during the Super Bowl!

The Super Bowl is the annual championship game of the National Football League (NFL). It is extremely popular in the United States and is known as the "Spring Festival Gala" of the United States. Like the Spring Festival Gala in China, a large number of brands will take the opportunity to advertise and promote their brands.

Generally speaking, grand celebrations are held during the "Super Bowl" game, but due to the ongoing epidemic this year, crowds are not suitable for gathering. As many as 30,000 paper people were placed at the "Super Bowl" held on February 7, which exceeded the actual number of on-site audiences. This strange phenomenon also became a hot topic on Weibo!

Back to the point, according to Snapchat, more than 59 million American users used Snapchat's AR Lenses during the 2021 Super Bowl, which just ended . It is worth mentioning that Snapchat has 265 million daily active users, of which 92 million are in the United States. This means that most American Snapchatters used AR tools during the Super Bowl.

In addition to individual users, more and more brands have used Snapchat’s AR Lenses to launch interactive ads and achieved good results, such as the potato chip brand Cheetos’ interactive AR ads, Tide’s AR hoodies, and Uber Eats ads that can interact with Wayne & Garth.

Data shows that Snapchat users in the United States interacted with advertisers' AR lenses more than 200 million times during the Super Bowl.

The above data shows that AR interactive form was welcomed by the majority of users during the "Super Bowl" and was favored by more and more brands, and Snapchat's AR technology integration has also developed to a higher level.

Snapchat said its Super Bowl "Touchdown Dance Lens," which leveraged its latest body-mapping technology, Uber Eats' "Wayne's World" AR effect and Tide's Jason Alexander hoodie were among the most used AR tools.

Cheetos snacks’ “Snap to Steal” AR ad was the first Super Bowl ad that allowed viewers to grab snacks from the screen, and it was also a great success.

"This is a world-first that allows viewers to unlock a real free pack of Cheetos by scanning the Super Bowl ad using Snapchat Lens," Snapchat said.

These different forms of advertising interaction also show that AR advertising campaigns are becoming more and more popular. With the further development of AR interactive technology and the launch of new AR glasses by Facebook, Apple and Snapchat in 2021, AR advertising will become another focus of future advertising marketing. Sellers can also consider participating in the AR world!

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