Quick Look! Ranking of the Top 5 Most Popular E-Commerce Sites in Japan

Recently, Japanese survey website Voice Note interviewed 1,201 valid respondents and came up with the top five most popular e-commerce platforms in Japan.

No. 1 is Rakuten

Rakuten Ichiba received support from 501 people in total , and the reasons for their support were mainly:

Because there are many products and attractive shopping activities ;

lSufficient inventory and quick response;

l It’s easy to collect points and there are various activities, so shopping is fun;

You can use Rakuten Points and pay from Rakuten Bank without any fees ;

Rakuten's total transaction volume in 2020 exceeded 3 trillion yen, which was only 2 trillion yen in 2018 , achieving a rapid growth of 50% in just two years . Rakuten President Hiroshi Mikitani said that its transaction volume target is to exceed 10 trillion yen in 2030.

The second place is Amazon Japan ( Amazon.co.jp )

Amazon Japan received support from 457 people in total . The reasons for support were mainly:

Even ordinary members do not need to pay membership fees, and they can get free shipping if the total purchase amount reaches 2,000 yen or more ;

lAs an Amazon Prime member, delivery is fast and free, and there are some rare products that you can't find on other platforms;

lWith a wide variety of products, you can buy everything you need for life on this site;

Because of the good cost performance ;

The third place is Yahoo! Shopping

Yahoo Shopping received support from 107 people in total . The reasons for their support were mainly:

lEasy to use and understand. Rich in items, free shipping, and good quality;

l At point T, the return rate of the bonus paid is very good;

l Rich product variety, fast points distribution, plenty of coupons, and easy-to-understand shipping costs;

lGood credit and convenient payment;

The remaining fourth and fifth places are ZOZOTOWN (18 people) and Yodobashi (15 people).

As the world's fourth largest e-commerce market, Japan 's e-commerce market development potential cannot be underestimated. For sellers, compared with the fiercely competitive European and American markets, the Japanese market, which is closer and less competitive, is also a new choice!

Japan

E-commerce platform

Popularity