With $10 million in financing, Rosie USA is uniquely positioned to usher in new developments

In 2020, e-commerce has been booming, and many large companies have taken various actions to win more of the grocery market. Walmart, Amazon, Target, Albertsons, and Kroger have all made major moves to expand shopping areas, increase product pickup times, increase product delivery speeds, and speed up order fulfillment.

With $10 million in financing , Rosie is growing rapidly

Recently, the US e-commerce platform Rosie said it had received $10 million in funding led by Avenue Growth Partners, mainly to continue expanding its online grocery market.

According to Rosie, the financing will be used to develop new features and tools to improve the experience of shoppers and retailers; launch new products to provide a seamless omnichannel process for shoppers at home, in-store or on the go; further invest in new projects to increase retailers' profit margins and help packaged consumer goods brands collaborate with local retailers online.

Data shows that Rosie is working with hundreds of retailers in the United States . During the COVID-19 pandemic, the number of retailers working with Rosie increased by 900%. Similar to Rosie, Mercato is another platform that enables independent stores to sell goods online and is currently building an independent grocery delivery service network.

Online grocery accounts for 21.5% of total grocery sales

Founded in 2012 and headquartered in Ithaca, New York, Rosie is an American e-commerce platform that allows smaller and independent grocery stores and brands to sell their goods digitally. Users can also select and purchase a variety of grocery products online by downloading Rosie's app.

In 2020, the U.S. e-commerce grocery market experienced tremendous growth as digital grocery shopping became a new habit for many American consumers due to the pandemic, various levels of quarantine and lockdown. Online grocery is expected to account for 21.5% of total grocery sales by 2025.

In fact, Rosie's fundraising follows in the footsteps of online grocer Good Eggs, which announced it had raised $100 million in funding earlier this week.

Given the growth of e-commerce, it is expected that in 2021, more online grocery platforms will choose to raise funds to continue to expand the market and usher in new developments in e-commerce.

Financing

Rosie

USA