65% of US retailers implement curbside pickup to cope with new changes in e-commerce

In 2020, due to the COVID-19 pandemic, e-commerce has seen great development, and some retailers have implemented curbside pickup to cope with new changes. According to the survey, 65% of retailers in the United States have implemented curbside pickup and added features such as roadside customer alert notifications , updated signage, and dedicated parking spaces. Among them, the top ten retailers in the United States that use new technologies are as follows:

Target

Target launched Drive Up in 2018 and expanded same-day curbside pickup to all 50 states in August of that year. In 2020 , it added new categories like groceries, fresh , refrigerated and frozen foods , and now has more than 1,600 stores offering Drive Up.

In Target’s third quarter of 2020, same-day sales grew more than 200%, increasing sales by more than $1 billion . Drive Up alone generated nearly $700 million in growth, up more than 500% from last year.

Walmart

In March 2020 , Walmart eliminated its standalone Grocery app, allowing consumers to purchase groceries for pickup directly from the Walmart app. In addition, Walmart has done a good job posting visible signage that directs consumers to the pickup area at 86% of the grocery stores audited .

Sam's Club, whose stores offer designated curbside parking , ranked first in curbside pickup with 100% of audited locations offering designated curbside parking .

Walgreens

Throughout the pandemic , customers can pick up their groceries in less than 30 minutes at stores , curbside or (starting in November only ) at drive-thru lanes , at walgreens.com or through the mobile app .

Since the service launched in November 2020 , more than 1.7 million retail pickup orders have been completed , while total digitally initiated retail sales have increased by more than 40% , with curbside pickup currently available at 9,000 stores .

Ulta Beauty

Ulta Beauty launched its curbside pickup service on April 19, 2020. The retailer also posted curbside customer reminder notices, updated curbside signage, and established dedicated Ulta Beauty parking spaces at select stores .

Additionally, it expanded its store locator feature to provide greater control over specific products and curbside hours . In the third quarter of 2020 , Ulta Beauty achieved a 90% compound annual growth rate.

Nordstrom

Nordstrom began offering BOPIS in 2008 and later added curbside delivery to all full-line stores in the U.S. To accommodate curbside pickup and in-store pickup, Nordstrom has been expanding its store fulfillment capabilities, which now account for a quarter of online orders .

Currently, Nordstrom's full-price business can already view all inventory resources across all stores and distribution centers through a single view. In October 2020, Nordstrom further integrated store and online inventory, increasing the online product selection by 30,000 items.

Kohl's

Kohl's launched BOPIS nationwide in 2015, but in 2020, most Kohl's orders were picked up through contactless Drive Up . In addition, Kohl's has added trunk and backseat pickup services to its BOPIS service.

The contactless , free service is now available at Kohl's stores nationwide. Additionally , on Kohl's online store, items marked "Free Store Pickup" can be picked up within two hours.

It has to be said that these fast , convenient , reliable and contactless services are more popular with consumers . Sellers need to pay attention to the fact that it is best to keep pace with the times according to the constant changes of consumers and the times .

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