Bulgarian Undone Store platform cooperates with Korean brand Boutijour

Bulgarian e-commerce platform Undone Store was founded in April 2019 with the aim of creating an online multi-brand platform for clean and innovative skin care.

Recently, Undone Store announced a partnership with Korean skincare brand Boutijour to continue expanding the number of brands on the platform.

Open to the world, innovatively introduce Asian niche brands

Currently, Undone Store has collaborated with four Korean brands , including Shangpree , Iope , Olivarrier and Son & Park , in addition to its in-house brand Undone Silk. Undone Store said it expects to double the number of brands on the platform by the end of this year.

It is reported that the European beauty market has been saturated with traditional brands and drugstore brands such as La Mer and Nivea , so Undone Store hopes to introduce some new brands. Co-founder and director Vladimir Popov said: " We hope to bring some innovative, unseen brands and a new generation of skin care formulas to Europe . "

Undone Store was initially open to brands from around the world that met its standards of cleanliness , naturalness and innovation , but it so happened that the first brand to join was a Korean brand.

Popov said these Asian brands are rare in Europe and because their formulas and products are innovative , they are attracting a lot of new consumers who are looking for new skin care products .

At present, there are not many Bulgarian companies that introduce Korean skin care products , so Undone Store has seized this business opportunity and continuously provided European consumers with some new brands.

Moisturizing and anti-aging products are most popular among European consumers

Popov said that in Bulgaria and Europe, products with moisturizing and anti-aging functions are most popular among consumers.

In Europe , factors such as the environment , increased pollution and genes make European consumers prone to a number of skin problems, including skin irritation , sensitivity , inflammation , dehydration , pigmentation and premature aging . Among them, anti-aging is the most concerned, and people from their 20s to their 50s are looking for moisturizing anti-aging products .

Therefore, some products that can moisturize the skin and protect and restore the skin barrier to slow down the signs of aging are very popular in Europe. During the epidemic lockdown , people will spend more time at home to take care of their skin. Undone Store said that the platform's related products have exploded in orders.

Europe

South Korea

Undone Store